Posts tagged with 'in-application advertising'
Skype may be one of the most important companies on the internet. Not
only has it created a way for hundreds of millions of people around the
world to communicate cheaply, it's found a way to make a mint doing so.
The company generated $400m in the first half of 2009, most of which
came from its SkypeOut offering. But ahead of an IPO that it hopes will
raise $1bn, the company is creating some ad inventory in its desktop
client.
Read more...
by Patricio Robles
08 March 2011 15:03pm
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