Social media monitoring can be used to perform various tasks in the advancement of your own brand. Generating leads, finding influencers and identifying key sites are just a few that could be mentioned.
However, what is often overlooked is how these tools can be used to analyze competitors. By keeping track of your competition you can become the leader in your chosen area of expertise.
This article is aimed at explaining the methods that can be put in place to track competitors through social media monitoring (smm) and what benefits this could have for your company.
The practise of blogger or influencer "engagement" is one of the most widely-used tactics in marketing these days, done by almost everyone, from PR agencies to SEOs, social marketers to spammers.
It's also one of the most commonly derided amongst the recipients and much-debated amongst bloggers and professionals - but rarely addressed by marketers themselves.
If you're doing it well, why share the secrets with your competitors? Sadly, a lot of marketers are doing it very badly indeed, and something needs to be done about it...
The sheer wealth of social media monitoring tools available is matched only by the richness of practical uses that they afford users. Considering this, I thought it would be useful to list some of the key ways you can get the most out of your monitoring tool, starting with identifying influencers.
I have already written about why and how you can begin this process, and who might want to undertake it in this post, which details exactly how to narrow your search down to a very particular field relevant to your needs.
Social media monitoring is a complicated industry, populated with hundreds of different tools, varying from the dirt cheap to the shockingly expensive.
The versatility of these tools also means that there are countless uses for them, and keeping track of just which tool you would want and why is understandably a headache for many.
To help you navigate this maze, I’m going to lead you on a journey through some of the key ways employing a monitoring tool can help you and your business.
Thanks to the rise of social media, there's a mad race to measure influence and help brands harness it to their advantage. That has created an ecosystem of companies vying to prove that they can most accurately identify the social media users with the most clout.
One of the most prominent players in the space, Klout, is also one of the most controversial.
PR has always been a tough industry. At the end of the day, PR firms are in the business of selling stories in a world filled with stories.
But PR firms aren't without tools that can help their clients stand out. One: free product.
The word 'influencer' is thrown around a lot today but when you get
right down to it, there's still a lot of debate about influence online
and who influencers are. Can marketers harness influence through social
media to further their campaigns? Can marketers even identify
While these are very valid questions, many simply make assumptions
about what influence is and who has it. But according to a study that
looked at the tweets from well-known Twitter celebrities who are often
classified as influencers, these assumptions might very well be wrong.
Gary Vaynerchuk may be one of social media's runaway success stories, but he's got more than a few haters out there. This week at Fast Company, he documents the issue of people thinking he's a douchebag online. The subject is especially pertinent for Fast Company, considering that the magazine is currently dealing with a similar problem.
A few days ago, Fast Company debuted something called the Influence Project. Meant as a social media experiment to test viewers' influence online, the project quickly garnered critics who called it a ponzi scheme and questioned Fast Company's motives. The magazine is trying to redeem itself and prove that it is interested in the greater landscape of social media. But as the interview with Vaynerchuk shows, Fast Company hasn't fully grasped the idea of influence online.
How to Win Friends and Influence People by Dale Carnegie is a classic
book. First published in 1937 for individuals, over half a century later,
brands now find themselves seeking friends and influence too.
But if U.S. airline Virgin America's latest attempt to woo influencers on Twitter is any indication, a book isn't needed. What is? Free