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Social versus search: infographic

The launch of Google+ certainly put social search on the table, raising awareness within agencies and brands alike after an initial frenzy over the combined concept in 2010.

And while separately they have their strengths, it's not an either/or situation, or even placing more emphasis on one over the other - both are an essential part of a marketer's toolkit.

Like many others, MDG Advertising suggests that the two channels hold exponentially more power when marketers use them in tandem.

by Vikki Chowney 20 March 2012 12:49pm 3 comments

Payvment study shows sellers use Facebook ads to drive f-commerce

Payvment, Facebook's biggest e-commerce platform, has released its first 'F-commerce Facts' study.

A series of questions was sent to a selection of companies from the company's 100,000 sellers, spread across 12 countries.

72% of the 750 respondents have less than 500 fans, so this provides a snapshot of the way small businesses view their storefronts.

The research doesn't show how successful f-commerce has been for them per se, but does suggest strong adoption of Facebook ads to aid selling (39% have used this method) - with most of those surveyed planning to use them again (70%).

by Vikki Chowney 13 March 2012 14:27pm 1 comment

Designing the perfect email call to action: infographic

Email marketing is a tricky process – done right and it can be a valuable tool for driving extra traffic to your site, but get it wrong and all your hard work will be sent to the recycling bin after a brief skim read.

And that’s if the person you've sent it to even bothers to open it.

by David Moth 09 March 2012 11:06am 7 comments

Web testing and moving beyond the landing page: infographic

We're all fans of testing and measurement here at Econsultancy. It might not be the sexiest of disciplines, but the results can often have a phenomenal effect on how people interact with your business.

Taking a stab at what you think people might do on your site, or how they'll use your service, is a good place to start - but thorough analysis is something every business should be investing in.

by Vikki Chowney 06 March 2012 13:30pm 0 comments

Gender-based marketing: infographic

Community site G+, not to be confused with Google+, has taken a look at gender difference in marketing this week - an issue that came up just this week during a session I was running on social customer service.

Though my response was that making sweeping statements about behaviour according to gender was a difficult thing to do - and isn't entirely useful - it is fair to say that in the US at least, women retain a lot of control over buying decisions.

I'd still take the stats below (based on US data) with a pinch of salt, there are nuances in demographic, platform, network - but there are some interesting findings within. Particularly the point about biological programming and the colour pink...

by Vikki Chowney 02 March 2012 10:10am 1 comment

How email and social work together: infographic

As we have said before on this blog, social media is not killing email, and the two are complentary partners.

New global research from e-Dialog reinforces this view, showing how email can drive interaction on social sites, and that brands' behaviour on Facebook and Twitter can make customers more receptive to emails.

Here are a few highlights from the study (registration required), and an infographic showing some of the headline stats.

by Graham Charlton 01 March 2012 13:23pm 0 comments

% of people with active social media profiles: infographic

As covered in our Friday round-up, last week ZDnet's Tom Foremski wrote a column that questioned the true size of social networks due to the amount of users with empty or fake profiles.

To back this up he cited analysis by Kevin Kelly, a former editor of Wired magazine, on 560,000 people that have 'circled' him on G+. The largest group of people were found to be 'ghosts' - those who hadn't even filled out profile information.

This week, social media agency Umpf has released an infographic based on a study of over 2,400 people's social habits, aiming to find out just how active UK consumers are.

by Vikki Chowney 21 February 2012 10:10am 17 comments

First look at eBay's use of Hunch data: infographic

eBay released the infographic below this morning, as covered by Richard Brewer-Hay on the official eBay Ink blog.

Following the acquisition of recommendation engine Hunch for $80m in November of last year, eBay has been working quietly on using the company’s technology to revamp its own e-commerce recommendations.

by Vikki Chowney 07 February 2012 11:30am 2 comments

US online sales grow 15% over Christmas compared to 4% offline

Online retail sales during the holiday season increased by 15% in 2011 compared to 2010, according to data from Monetate.

Sales at brick-and-mortar stores increased by just 4% in the same period.

by David Moth 24 January 2012 15:26pm 0 comments

Display tips for marketers: infographic

Business audience marketing agency, Bizo, are encouraging marketers to capitalize on where audiences spend most of their time online instead of expecting potential customers to come to them.