infographics | Internet Marketing Blog

Econsultancy's top 25 blog posts of 2011

Since we've (almost) reached the end of the year, I've compiled a list of Econsultancy's top blog posts of 2011, ranked (roughly) by number of page views.

by Graham Charlton 13 December 2011 11:27am 1 comment

How social are you? Five steps to the perfect social strategy

I have a firm belief that in five to ten years time, we’ll no longer refer to media as ‘social’. That’s because everything we do will be social by its very nature.

We’re already seeing social functionality dominate much of what we do online, from shopping, consuming news to listening to music. But how equipped are brands to cope with this uber social future?

by Danny Whatmough 07 November 2011 10:59am 8 comments

10 fantastic Facebook infographics

I've rounded up ten recent infographics on Facebook, with lots of stats, on demographics, why people follow brands and more.

Where possible, I've added the infographics to this post in a readable size, but for others you can click on the image to see a larger version...

by Graham Charlton 21 October 2011 10:44am 6 comments

Why online customer service is important: infographic

Despite the importance of the internet, online customer service often leaves a lot to be desired.

According to a recent Econsultancy/Toluna survey, 48% of UK consumers find the telephone the most frustrating customer service channel, while 44% prefer to contact firms by email.

In this infographic by customer service vendor zendesk, tha stats show that 58% of US consumers prefer email as a customer service channel...

by Graham Charlton 11 October 2011 17:14pm 2 comments

Mobile accounts for 10% of e-commerce visits but converts at half the rate

Mobile is now driving an average of 10% of visits to e-commerce sites, but there is much work to be done to optimise conversion rates, according to a new study.

The study by e-commerce agency Screen Pages looked at more than 1.5m visitors to 30 non-optimised websites, and found that conversion rates were an average of 41% lower on mobile.

Whether retailers are prepared or not, mobile users are accessing their sites, and this study gives some idea of how mobile users interact with standard sites on mobiles.

by Graham Charlton 04 October 2011 15:18pm 6 comments

10 amazing Twitter infographics

I've rounded up ten recent infographics on Twitter, with lots of stats, the best times to send tweets, the psychology of Twitter and more.

Where possible, I've added the infographics to this post in a readable size, but for others you can click on the image to see a larger version...

by Graham Charlton 30 September 2011 10:02am 10 comments

10 informative B2B marketing infographics

i've rounded up ten recent infographics on B2B marketing and related issues, including funnel optimisation, marketing automation, and B2B in social media.

Where possible, I've added the infographics to this post in a readable size, but for others you can click on the image to see a larger version...

by Graham Charlton 23 September 2011 12:08pm 9 comments

10 great email marketing infographics

I've rounded up ten infographics on email marketing, covering delivery times, email landing pages, mobile email and more.

Where possible, I've added the infographics to this post in a readable size, but for others you can click on the image to see a larger version...

by Graham Charlton 19 August 2011 11:19am 12 comments

10 amazing e-commerce infographics

I've rounded up ten recent infographics on e-commerce and related issues, including delivery, social commerce, and how the use of colour affects purchase habits.

Where possible, I've added the infographics to this post in a readable size, but for others you can click on the image to see a larger version...

by Graham Charlton 25 July 2011 12:27pm 42 comments