Posts tagged with 'innovation'
Roll the music, for I’d now like to announce the winners of Econsultancy’s Innovation Awards 2010. Before I do, I’d like to thank all of the expert judges who helped us in the process of making our minds up.
Aside from the lucky few winners, we have commended a number of other entries that stood out from the crowd. Commiserations if you missed out. The innovation bar was definitely raised in 2010, and - innovation aside - we were delighted by the sheer commitment to best practice by hundreds of firms who entered the awards.
So, here goes…
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by Chris Lake
17 January 2011 17:00pm
5 comments
Ah, December. For many media folks it is a month of fat lunches and the parties. It used to be like that for me too, until we launched our Innovation Awards a couple of years ago.
Since then December has turned into a month of hardcore reading. Our in-house judging panel (me, CEO Ashley Friedlein and Research Director Linus Gregoriadis) spent the majority of the month poring over the 350+ entries, checking out sites and apps, and generally trying to make sense of things.
Last year was a great year for innovation, based on what we read. There are some amazing things going on in our industry.
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by Chris Lake
06 January 2011 11:33am
3 comments
Thanks to the popularity of social networks and online communities, the social gaming industry is booming. It's no longer a niche sector, and online games are now popular with people of all ages and demographics.
In fact, contrary to long-standing stereotypes, a survey published earlier this year revealed that the average social gamer is a 43-year-old woman.
Social gaming is a fast-moving landscape, and becoming increasingly significant as consumers are spending a greater proportion of their time playing online games. As evidence of this, London hosted the first European Social Gaming Summit at Chelsea Football Club recently, which explored the evolution of this rapidly emerging sector.
At the Summit. I caught up with Simon Guild, Chairman of the Board at Bigpoint Games, to discuss the latest trends in online and browser-based social games and the future direction of the industry.
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by Aliya Zaidi
22 November 2010 11:31am
1 comment
Say what you will about Hollywood's lack of creativity, but the industry is decidedly innovative when it comes to movie promotion. Take augmented reality, for example. At the AR Immersion 2010 event in Los Angeles, execs rattled off examples of movie and TV studios using augmented reality (AR) to drive ticket sales, video on-demand purchases, and DVD sales at retail.
AR development firm Total Immersion hosted the event. Jason Smith, the company's manager of pre-sales and product marketing for North America, outlined three ways these movie and TV studios are making AR part of their marketing plans.
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by Tameka Kee
10 November 2010 12:54pm
2 comments
Will any company ever be able to compete effectively against Google in the search market? Microsoft is trying, and spending a lot of money in doing so.
But Steve Ballmer might want to have a chat with IAC's Barry Diller. That's because Diller, who spent close to $2bn buying Ask.com in the belief that it might one day compete with Google, has come to the conclusion that Google just can't be beat in search.
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by Patricio Robles
10 November 2010 09:17am
4 comments
One of the tech industry's favorite words is 'disruption'. You hear it all the time. Company X is disrupting some industry. Or Company Y has been disrupted and because of that, is on the brink of going bust.
On the surface, the concept of disruption seems fairly straightforward: young companies, many propelled by new technologies, enter markets and make a huge impact, often sending larger, entrenched players into a tailspin.
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by Patricio Robles
05 November 2010 09:49am
2 comments
There’s a tug-of-war going on between location-based
technology advocates and, well, the rest of the online population. Just 4% of
online Americans are actually using location-based services, according to new data
from Pew Internet. That paltry adoption hasn’t stopped startups like
Foursquare and Gowalla from trying to entice advertisers to offer deals on
their location-based platforms.
Now Facebook has entered the fray with its new “Deals” offering,
which gives users exclusive deals when they check in at stores. Is it
premature?
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by Tameka Kee
04 November 2010 22:04pm
4 comments
One of Econsultancy’s core brand values is innovation. As observers we are spoilt for choice, sitting as we do in the middle of the internet industry, admiring innovation on a daily basis.
We regularly produce an Innovation Report, where we compile some of the cooler things we’ve seen lately. And there is the Econsultancy Innovation Awards, which you must enter if you have been doing amazing things in 2010 (just nine days left until the deadline!).
As such it made a lot of sense to create the role of Director of Innovation at Econsultancy, which I stepped into a few months ago (after eight years as editor). I’m here to encourage, harness and support innovation, among other things. We’ve rolled out a few small projects that are already making a difference, and more are in the pipeline.
What then, are the common characteristics of an innovative organisation? What are the things you need to put in place if you want innovation to thrive from within? How can you encourage your staff to share ideas and contribute to your innovation programme? What is innovation anyway? Here are 25 thoughts / mantras / ideas on innovation…
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by Chris Lake
03 November 2010 14:27pm
4 comments
Google Instant is designed to make search faster and easier for users, but what effect will it have on search marketing?
I've been asking a number of search experts for their predictions on the impact of Google Instant and what marketers can do to adapt to the changes...
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by Graham Charlton
09 September 2010 09:57am
29 comments
Today Google unveiled a new product called Google Instant, which predicts users' search queries and delivers results as they're typing. The news immediately got people talking. While it will make search faster, not everyone is excited about this new feature. Some, in fact, are worried it will kill SEO and harm paid search advertising results.
Google, however, knows better than to kill off its cash cow with a new consumer friendly feature. Rumors of Google Instant killing the art of SEO are greatly exaggerated.
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by Meghan Keane
08 September 2010 21:47pm
20 comments
