Making sense of the B2B marketing mix
We recently launched our first B2B Internet Statistics Compendium, which sits separately from our main Internet Statistics Compendium and aims to make it easier for B2B marketers to find the relevant information needed to make sense of an increasingly complex and fast-changing marketing landscape.
There has been a great amount of B2B-focused marketing data published during recent months. In a sector which is becoming increasingly dependent on reaching out to new business across multiple channels, it has never been more important to get the mix right.
Here are some key B2B marketing trends to keep an eye on...
Q&A: BusinessWeek.com Editor-in-Chief John A. Byrne
Journalism on the web requires a new way of thinking. As editor-in-chief of BusinessWeek.com, John A. Byrne is responsible for guiding the BusinessWeek brand on the web.
In this exclusive interview Byrne, who was previously editor-in-chief of Fast Company and is the author of eight books, talks at length about BusinessWeek's strategy for engaging readers and managing BusinessWeek's web brand.
Experts demystify Twitter
The burgeoning interest in Twitter was evident yesterday when several hundred people turned out for a keynote panel session at Internet World. Here is a summary of the question-and-answer session, with some additional pointers which might also be helpful.
