Interviews | Internet Marketing Blog

Q&A: Whatusersdo's Lee Duddell on UX testing

Lee Duddell is the Founder of WhatUsersDo, a UK based company that offers online user testing to customers including O2, Dixons, ASOS and Schuh.

For examples of these user testing videos, see the site reviews we have done of Four Seasons and the Thomas Cook tablet experience.

I've been asking Lee about the challenges of starting the company, the common user experience problems unearthed by testing, and how he sees the UX market developing in the next few years.

by Graham Charlton 18 June 2012 11:55am 1 comment

Q&A: Adobe's Rich Page on website testing and optimisation

Rich Page is a Conversion Solution Specialist at Adobe, working with clients to help improve their website testing and optimisation strategies.

He is also the author of a new book called ‘Website Optimization: An Hour a Day’ and co-author of the 2nd edition of 'Landing Page Optimization'.

We caught up with Rich to ask him about the new book and recent trends and best practice for conversion rate optimisation...

by Graham Charlton 31 May 2012 13:43pm 3 comments

Start Me Up! A profile of ProofHQ

ProofHQ aims to help marketing teams collaborate on content by digitising drafted design work, print ads, web pages, etc.

I've been asking CEO Mat Atkinson to explain more about the company, its business model, and future plans.

by Graham Charlton 21 May 2012 15:15pm 0 comments

Start Me Up! A profile of Achoo

Achoo is a social network which allows its users to brag about their achievements and build up a profile which will help attract future employers.

The site was launched by Andrus Purde, and I've been asking him about Achoo, its business model, the challenges of launching, and his future plans.

by Graham Charlton 15 May 2012 13:06pm 2 comments

Q&A: IgnitionOne's James Yancey on engagement optimisation

IgnitionOne won a Econsultancy Innovation Award earlier this year for their work in web analytics and optimisation.

James Yancey is VP, Global Strategy at IgnitionOne, and we asked him about engagement optimisation...

by Graham Charlton 04 May 2012 13:43pm 6 comments

Start Me Up! A profile of Social-Hire

Social-Hire.com is a niche social network where candidates can discuss careers with employers and recruiters.

It was launched by Tony Restell, who co-founded Top-Consultant.com in 2000, a careers site later sold to Jobsite and the Daily Mail General Trust.

I've been asking Tony about the new business, how the site was launched and his plans for future growth.

by Graham Charlton 03 May 2012 13:47pm 2 comments

Q&A: Vivien Underwood on Econsultancy's Digital Certificates

Econsultancy recently launched the UK's first university accredited Digital Certificates, which focus on strengthening digital marketing skills for those looking to begin or develop their careers in this industry.

Academic accreditation is provided by Manchester Metropolitan University (MMU) and courses currently available include analytics, SEO, and social commerce.

I've been speaking to Vivien Underwood, our Head of Professional Development, about the certificates...

by Graham Charlton 02 May 2012 11:12am 2 comments