The platforms offered by companies like Facebook, Twitter and Apple
offer entrepreneurs some very compelling features. They often bring to
the table built-in audiences, and, in some cases, established business
For reasons like these, it's no surprise that a growing number of
entrepreneurs are building entire companies on top of a specific
platform. And it's no surprise that investors have flocked to back them.
When Apple released the iPad earlier this year, there was a lot of discussion and debate about the fate of tablet devices. Was there a need for them? Did consumers really want them? Where in the computing food chain might they fit in?
Months later, Apple has sold millions iPads, confirming at a minimum that there is a market for tablet devices. But it's still not clear what impact they'll have on computing over the long-term.
Shop Direct brand Very, formerly Littlewoods Direct, has recently launched shopping apps for both iPhone and iPad which allows users to shop from its fashion range.
I've been impressed by some of the early e-commerce apps on the iPad, especially that from Net-a-Porter, so I decided to test VeryFashion on iPad to see how it compares...
Twitter has just released a new official version of its app for the iPad (iTunes link), and it looks like a strong competitor for Tweetdeck.
I've been trying out the new app which, according to the Twitter blog, it has been designed to 'let the content shine'...
Apple's new iPad may be flying off the shelves, but the device maker is also trying to sell mobile ads, and that may prove trickier than Steve Jobs anticipated. As the Wall Street Journal points out today, Apple's new mobile advertising platform is getting off to a slow start. And at Digiday: Apps in New York on Monday, publishers and media buyers were cautious about buying ads from Apple.
As much as the iPad has people excited about new monetization approaches for digital content, it's the end result — reaching consumers — not the iPad specifically that they're concerned about. And Apple's approach to ad selling could turn brands away from its popular devices.
Everyone's talking mobile apps. GE is solidly committed to creating them, both for their B2B and consumer businesses. We sat down recently with the the team responsible for creating them: Andy Markowitz, director of global digital strategy; Dayan Anandappa, director of digital media technologies, and James Blomberg, director of new media & emerging technologies to learn more about the company's approach to app development and deployment, and to see some of their work.
Sales are a criterion when new apps are considered for development at GE, but utility matters just as much, as does speed-to-market. As far as GE is concerned, the time to develop apps for customers is now, before the wow factor wears off and while the company can still impress customers with an app's added value. Ease-of-use is also key. One app, geared to engineers in the field, is avilable on the iPhone, but also on the iPad. Why? "Because engineers wear gloves."
Can Apple have its high prices and hold on to marketing data too? The success of the iPad — and its ability to get users to pay for newspaper and magazine subscriptions — has kept publishers beholden to the terms Apple sets for iPad apps. But advertisers want more data from their digital ads than they are getting, according to AdAge.
And unlike publishers, advertisers have a little more freedom on where they spend their money.
While conventional thinking tells us that tech geeks and early adopters
tend to have a Y chromosome, research shows that women are increasingly
the most prolific users of hardware and networks, spending more time
online and engaging more often and more meaningfully.
With the launch of the Glamour Magazine app, Conde Nast is taking steps to engage this important market more directly.
Though the device has only recently released for a few months, the iPad can offer several new marketing opportunities for brands. Few would bet against Apple repeating the success of the iPod and iPhone, and selling the iPad in massive numbers.
With this in mind, brands need to consider how they will appeal to iPad users through their marketing strategies.
Here are a few ways marketers can make the most of the iPad…
Building a mobile app may be all the rage right now, but it's still a
potential marketing misfire. You should always take time to consider
exactly why you are investing in an app and how useful it will be for
Is your business best represented through a branded
social media, games, digital brochures or another service entirely?
said, the continuing growth in mobile commerce and mobile use in general
means that a well considered app can be a valuable addition to your
marketing arsenal, connecting you directly with customers who will
increasingly engage while on the move.