The iPad is being promoted as a product for all the family, so how does it perform against standard usability criteria when the user is just 17 months old?
Having recently spent a fortnight with my young grandson, Finley, in the USA, we offered to share our experience of the iPad as a serious business tool for toddlers with the UK Usability Professionals Association at their recent PechaKucha Night.
Despite concerns expressed by commercial rivals, the BBC's first iPhone and iPad apps were released last week, with BBC News the first release.
Publishers have been looking to mobile apps as another way to monetise their content, and they will be concerned about the BBC apps, though the Beeb justifies the apps with the assessment that the trend is towards free apps, and that its own entry into the market therefore wouldn't be so significant.
I've been trying out the new BBC apps...
Apple's iPad may have struck fear in the hearts of e-book makers when it launched three months ago, but the e-book market continues to grow.
This week, Amazon revealed strong sales for its Kindle device during its earnings call. And Amazon's price performance with the Kindle and its e-books could be enough to continue that growth.
The iPad? Hot. Social media? Hot. Magazines? Not so hot.
What do you get, however, when you put them all together? One startup is trying to find out, and some notable venture capitalists and angel investors were eager enough to pony up $10m to help it.
In October more than 1,000 senior marketing professionals will attend Econsultancy's JUMP event to learn how to join up online and offline marketing. We have assembled a really wonderful line up of speakers who will share knowledge and insight. It promises to be a great event.
As part of our move into multichannel territory we've been trying to raise awareness of the issues, challenges and opportunities involved with joined up marketing. We launched a JUMP magazine and a multichannel marketing blog, and now we'd like to invite the world's marketing bloggers to take part in the #JUMPchallenge.
And yes, there's an iPad to be won...
There are thousands of apps available for the iPad, some
free, some reasonably priced, and some shockingly expensive - but which
is best? Does price tag indicate quality, or can you get great tools
free of charge?
We had a rummage through the store and uncovered ten
apps, five with a hefty markup, and five completely gratis. It's time to pit fee against free and find out which comes out on
In April, Apple CEO Steve Jobs explained in detail why consumers aren't
going to see Flash support on the iPhone and iPad. Long story short:
Adobe Flash "is no longer necessary." Although Apple's lack of support for Flash is often cited as an
iPhone/iPad drawback, Flash certainly isn't going to win a whole lot of
popularity contests either. But the question remains: is there a place
for Flash in the mobile market?
We may soon have an answer.
Conde Nast may have stumbled upon a new way to digitize its popular brands that can no longer sustain a full magazine publishing schedule. Media companies large and small rushed to get their magazine content on the device at launch, but Conde Nast is hoping to resuscitate the dearly departed Gourmet with a new iPad app that will not rely on sharing magazine content.
Ruth Reichl, the magazine's well-respectd former editor wrote on Twitter this morning:
"They're reviving the brand, not the magazine. Pity."
In fact, it could be just the opposite. But Conde Nast will have to get a lot of things right for the app to suceed.
Having been available in the US for a few months, eBay released an updated version of its iPad app for international sites recently.
The online auction giant has already been very successful with its mobile strategy, with mobile sites and apps, so I've been trying the iPad app out..
I may not be a full service number-one digital branding or content agency myself. If I ran one, though, I'd probably make sure my site looked ok on the iPad, which we should all know by now doesn't do Flash.
Here are 11 screenshots showing agency websites as seen on my iPad. These screenshots show the sites exactly as they appeared on my iPad (which was in landscape orientation).