iPad | Internet Marketing Blog

Grazia launches affiliate scheme with new 'shoppable' iPad app

Earlier this week Grazia launched a new weekly iPad edition, featuring a shopping facility so readers can buy the products they see on screen.

Available through Apple’s Newsstand, the iPad edition costs £1.99 each week and features all the editorial content from the print magazine.

But it’s the shopping feature that is particularly interesting, as it shows that Grazia’s publisher Bauer Media is trying to find new ways of monetising its digital content.

Running an affiliate programme through the iPad edition could prove to be a decent revenue stream for magazines that have seen circulations and profits nosedive in recent years.

Boots has been touted as one of the headline launch partners, but you can also buy products from the likes of Net-A-Porter, Austique and Designers Guild.

by David Moth 29 November 2012 11:18am 1 comment

Microsoft, Oprah and the celebrity myth

Looking for a tablet this holiday shopping season? If you are, and you're leaning towards a shiny new iPad, wait just a minute: Oprah wants you to know that she loves the Microsoft Surface. How much does the billionaire media personality love it? According to a tweet she posted this past Sunday, Oprah has already purchased 12 of the devices as gifts for Christmas.

Don't expect Apple to lose any sleep over Oprah's endorsement of Microsoft's Windows 8 tablet: if you believe Oprah posted the tweet in question, she did so from her iPad.

by Patricio Robles 21 November 2012 15:53pm 3 comments

Amazon uses homepage to diss iPad mini

The $329 iPad mini may be selling like hotcakes, but that isn't fazing one of Apple's biggest competitors in the tablet market. According to Amazon, the Kindle Fire HD has not only survived the launch of a smaller, cheaper iPad, it's actually thriving.

That may suggest that the iPad mini and Kindle Fire HD aren't really competing with each other, but don't tell that to Amazon. The online retail giant thinks that the iPad mini is a juicy target and is using its homepage to prove the point.

by Patricio Robles 30 October 2012 12:27pm 5 comments

This week's top six infographics

Here are six of the best infographics we've seen this week.

This time the topics include iPad Mini rumours, anticipating how consumers will spend the holiday season, how kids use tablets, Halloween spending in the US and tag management systems

by David Moth 19 October 2012 10:22am 0 comments

Should brands be worried about Twitter's new iPad app?

Ask any executive at a popular consumer internet company about mobile, and chances are she will tell you largely the same thing: mobile is absolutely crucial. For many companies, upstarts and established players alike, that means one thing: getting mobile apps right.

But while some of the biggest names in social seem to be moving in the right direction vis-à-vis their mobile apps, one may be moving in the wrong direction.

by Patricio Robles 20 September 2012 14:27pm 2 comments

Replicate or re-design? How do you take a magazine online?

A year ago when we were researching the UK magazine market in an effort to assess the enthusiasm, or otherwise, of publishers for having tablet editions we concluded that they still had some doubts about whether they needed to have App editions of their titles or not.

Fast forward one year and, with the introduction of the Apple Newsstand, the majority of publishers are now aware that in order to survive the tablet and online revolution, they need to have a digital presence.

The question they now ask themselves is should they dive straight in or just dip their toe in the water?

So replicate or re-design? There are potentially pros and cons for both. And exactly how will digital readership generate revenue?

by Colin Bennett 11 September 2012 11:52am 1 comment

London 2012 and the digital legacy

Now that the Paralympics has finished, let’s take a moment to reflect on the digital legacy left by London 2012, which has delivered the first truly digital Olympic and Paralympic experience.

The summer of sport saw ambitious projects from two of the main broadcasters, BBC and C4, and the rather more controversial, official London 2012 site.

And, for pretty much the first time, a range of mobile and tablet apps to support our desire to keep up to date on the move.

by Peter Ballard 10 September 2012 09:20am 1 comment

Ad clicks from tablets peak at 9.30pm

Ad clicks from tablet computers peak in the evening, adding further weight to the theory that people tend to use them while relaxing at home.

Research from PPC agency Periscopix shows that between 7.30pm and 9pm more people click on tablet ads than on mobile ads, while for the rest of the day mobile clicks track slightly above tablets.

Click-throughs from tablets account for around 11% of all clicks at 7pm rising to 14% at 9.30pm, compared to 10% and 12% respectively from mobile.

The vast majority of clicks (80%) still come from desktops but this starts to decline at around 4.30pm as people begin to leave work.

At the same time mobile and tablet clicks increase sharply as people use the devices on their commute and at home.

by David Moth 02 August 2012 09:09am 4 comments

Nine examples of great interactive iPad ads

New research from the IAB shows that when it comes to advertising on tablets, interactivity is key.

A quarter (25%) of respondents said they would be likely to click interactive ads compared to just 11% for static ads. Furthermore, 54% of respondents had a positive overall opinion of them compared to just 27% for static ads.

A majority of respondents (55%) also agreed that tablet ads can do things that other media can’t.

So how can marketers take advantage of this opportunity?

Here we round up nine of the best interactive ads that have appeared on iPad.

by David Moth 01 August 2012 10:40am 1 comment

How are retailers optimising for tablet shoppers?

We've all seen the stats showing how tablet (mainly iPad) shoppers are spending more, converting at a rate similar to desktop, viewing more ads, and so on.

For various reasons, the correlation between tablet ownership and disposable income being the most obvious, tablet shoppers are very valuable customers for online retailers.

Despite this, there are very few examples of sites that have optimised for tablets, though a few brands have done so.

I've been looking at the tablet optimised versions of eBay, Blackberry and Staples (all US sites).

by Graham Charlton 26 July 2012 12:36pm 6 comments