Posts tagged with 'isobar'
Sarah Fay, the chief executive of Aegis Media North America, is known for her smarts, a genuine warmth, and not incidentally, the fact that she's one of the most powerful women in advertising in North America, if not the world.
A 10-year veteran of Carat, Fay has steadily risen in the ranks until she ultimately achieved the top slot in 2007, when the company merged the digital and traditional media assets of Carat and Isobar into a single integrated operating unit.
We caught up with Sarah to ask about advertising in a recession, trends in media buying, and what's been surprising and inspiring her since she took up the reins at Aegis.
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by Rebecca Lieb
27 January 2009 12:50pm
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