Mothercare to focus on e-commerce as it shuts 111 stores
Mothercare has announced plans to shutdown 111 UK stores as it moves to become a more streamlined business with a greater focus on e-commerce.
The news comes after the maternity and childrenswear retailer reported that full year like-for-like sales for 2011 dropped 6.2% in the UK.
It estimates that the 'store reduction' programme, which includes closing 36 Mothercare stores and 75 Early Learning Centres, will help boost profits by £13m by 2015.
Kiddicare moves offline by opening 10 superstores
Online nursery retailer Kiddicare.com has announced it is to open 10 new shops in premises left empty by Best Buy.
The announcement of the new offline stores was made through Kiddicare’s social media platforms and customers will be able to decide which store opens first through a Facebook vote.
Q&A: Kiddicare's Simon Harrow on digital innovation
Simon Harrow is the COO of Kiddicare.com, responsible for driving business growth through strategy development and execution.
Simon is also a member of the judging panel for Econsultancy's Innovation Awards. The deadline for entries is today.
I've been talking to Simon about what makes something innovative, and how companies can encourage innovation...
Kiddicare CEO Scott Weavers Wright on mobile commerce
Baby products retailer Kiddicare moved into mobile in a big way this week with the launch of both an iPhone app and a mobile site.
I've been talking to CEO Scott Weavers-Wright about Kiddicare's move into mobile commerce...
Kiddicare.com moves into mobile commerce
Kiddicare.com is looking to attract as many mobile shoppers as possible with the launch of two products this week, a mobile-optimised website and an iPhone app.
I've been trying out both the iPhone app and the mobile site...
Site review: Kiddicare.com relaunch
Baby products retailer Kiddicare.com has just relaunched its e-commerce site, with an emphasis on improving the site's merchandising tools and product images.
Kiddicare is a retailer that does a lot of things well online, such as offering as many payment options as possible, and organising product reviews effectively, so I've been seeing how well the new version of the website shapes up...
How to organise e-commerce product reviews
User reviews are a well proven sales tool; there are plenty of surveys that show how important they are to customers when making a purchase decision, but what is the best way to help customers make sense of reviews?
Amazon uses the 'was this review helpful?' option to great effect, which helped users to make sense of large numbers of reviews and, according to Jared Spool, added $2.7bn to the online retail giant's bottom line.
When retailers get to a certain number of reviews on product pages (perhaps 15-20) some organisation is required to make them more meaningful to other shoppers, so how are other e-tailers handling this?
Kiddicare allows shoppers to pay by cash
Baby products retailer Kiddicare, has recently introduced the option of cash payments on its website, by buying a voucher and entering the voucher number during the checkout process.
The vouchers will be available to purchase from more than 21,000 PayPoint outlets which includes many local shops and petrol stations. According to the retailer, this alternative payment method has been introduced as a result of customer demand.
