Posts tagged with 'Knotice'
The proportion of email opened on mobile devices reached 41% in the second half of 2012 and is on course to surpass desktop by the end of this year.
The findings, which come from a report by Knotice, show that smartphones now make up 29% of the total while tablets account for 12%.
This increased from 26% and 11% respectively in the first half of 2012.
And despite the increasing dominance of Google’s Android operating system, iOS devices account for the vast majority of mobile email opens.
Further proof of the importance of mobile for email marketers is provided by new stats showing that more than a quarter of emails are opened on phones and tablets.
Knotice conducted a study of 974m emails sent in the second half of 2011, and found that mobile open rates had grown from 20.24% in the first half of the year to 27.39% in the second.
The research also provides a useful breakdown of open rates between tablets and mobiles.