Posts tagged with 'Lance Armstrong'

Five things brands can learn from Lance Armstrong's fall from grace

The allegations that the world's most famous cyclist, Lance Armstrong, became the most accomplished athlete ever in his sport through the use of performance enhancing drugs has stunned the world.

And the scandal that has erupted has sent shockwaves through the offices of the brands associated with Armstrong.

Not surprisingly, Armstrong's sponsors are cutting ties with the now zero-time Tour de France winner as the sports world comes to grips with the tactics he allegedly employed to win.