Posts tagged with 'Launch Parties'
The idea that consumers would be excited about — let alone throw a party for — the launch of a new Microsoft operating system may be laughable to some (Engadget, Gizmodo, CNBC, AllThingsD, etc), but a day after Windows 7 launched, it looks like the campaign beat Microsoft's expectations.
Microsoft says that double the number of sponsored parties they expected were thrown. The question remains: Was the party idea and video embarrassing or genius?
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by Meghan Keane
23 October 2009 19:59pm
3 comments