Net-A-Porter confirms details for Karl Lagerfeld range
Fashion designer Karl Lagerfeld opened the LeWeb conference in Paris this morning by confirming the details of his exclusive range with Net-A-Porter.
During the informal Q&A with LeWeb founder Loic Le Meur, Net-A-Porter's executive chairman Natalie Massenet revealed that the new ‘Karl’ range would be available to buy from January 25 2012.
People can visit net-a-porter.com to sign-up and receive more information in the coming weeks. Massenet said that the cross-channel marketing campaign will involve social media, mobile, augmented reality and a dedicated app.
Is Google getting pushy?
During the .com boom, there was a lot of debate and discussion around 'push' versus 'pull'. In the eyes of some, services that were able to successfully anticipate what data users would want or need and push it to them were set to would dominate the nascent information economy.
Yet arguably the most successful company to emerge from the rubble of the bubble is a company built on pull: Google.
Q&A: Patrice Lamothe of Pearltrees on personal organisation of the web
Believe me when I say you've never used a web application quite like pearltrees. With this application, you can literally map your personal web. Take all of the bookmarks scattered across your web browser, assign them a category and you've got a pearltree. It's a new way of seeing the web. Think of it as Web 2.5.
Pearltrees was the darling of the 2009 LeWeb conference, which included a keynote and product demonstration by pearltrees CEO Patrice Lamothe (no relation). During the presentation, he showed this video explaining how pearltrees works.
I met Patrice while in Paris at the LeWeb conference. A few months have passed and pearltrees has continued to grow. I decided to find out what has changed and how the application has grown since its unveiling at LeWeb...
LeWeb '08 - how not to run a technology conference?
Loic LeMeur, a popular French tech entrepreneur and blogger who runs a Web 2.0 startup called Seesmic when he has spare time, is the organizer of LeWeb, arguably one of Europe's most 'star-studded' internet conferences.
The first LeWeb conference took place in 2005 and has grown from a modest 250 attendees that first year to over 1,800 in 2007. As Paul Carr of The Guardian notes in his report on LeWeb 2008, LeWeb has seen its fair share of controversy and criticism in the past.
