Posts tagged with 'Linking Mobile'

Linking Mobile uses CPA model to sell ads based on QR code activation

Linking Mobile is attempting to use transactional QR codes to take the affiliate model to offline marketing channels.

The codes have been printed onto 100,000 leaflets advertising the Accident Advice Helpline (AAH), which have been distributed across London by promotions company Double Bubble.

Rather than paying up front for cost of printing the hand-outs, AAH will be charged using a cost per acquisition (CPA) model, and Double Bubble with also be paid per registration.

In this case, the 'acquisition' is based on how many customers fill out a form after being directed to a mobile site via the QR code.