Ten reasons why marketers love new things
Smartphones, tablets, Foursquare, Quora, Colour, Google+… what is it this week? Whatever it is, if it’s new, marketers will be all over it like a cheap suit.
Here are ten reasons why...
Should marketers worry about a Facebook slowdown?
Facebook is reportedly planning an IPO that could ask the market to value the company at a whopping $100bn. But are the social network's better days behind it?
That's what some are suggesting following a report by Inside Facebook, which says the company's traffic has dropped in two of its largest and most important countries, the United States and Canada.
A New Year’s diet for overstuffed Christmas inboxes
UK marketers’ number one New Year’s Resolution must be to improve the email experience they offer their subscribers.
People are simply being force-fed too much email, which is typified by the sheer volume of emails sent during the festive period, consisting of sales and promotional emails that are mostly one-dimensional, monotonous and repetitive.
Social media: nothing new under the sun?
Social media is changing marketing. Or so we're told. But are marketers really just fooling themselves?
In an insightful AdAge piece, strategist Jonathan Salem Baskin argues that when it comes to marketing and social media, there's nothing new under the sun.
Email marketing: How to make more of subscriber data
Email marketing is easy to get wrong and difficult to do well, yet many firms fail to use the data they’ve captured to target their messages more effectively.
This means that they are effectively choosing to work blind and use guesswork to increase their open and click-through rate, when they could be working with real facts and figures about their recipients instead.
Word-of-mouth still largely an offline phenomenon: study
Ask a brand marketer about word-of-mouth marketing and chances are he
or she will talk to you about the internet. After all, with the advent
of social media, consumers are most likely going to talk to their
friends, family members and associates about your brand online, right?
According to a study by Keller Fay Group, the answer is 'no'. As it turns out, the vast majority of word-of-mouth still apparently takes place offline.
Email marketers adopt snail mail tactics
Marketers employing snail mail tactics in their email marketing campaigns would normally expect to see mass-unsubscribe rates following their sent emails.
Aggressive data mining isn't a problem, but...
This weekend, AdAge published two articles discussing the lengths to which advertisers are collecting and using data to target consumers for ads. One article details some of the techniques, and the other discusses the potential negative implications.
In short, marketers are increasingly taking data from offline sources and finding ways to apply this data to ad targeting across channels, including the internet.
UK marketers at the head of the multichannel marketing pack: study
It seems that everybody talks about multichannel marketing these days. But how many walk the talk? According to a study conducted by marketing solutions provider ExactTarget, UK marketers are walking the talk more than marketers in other countries.
The result: they're better connecting with their customers and that boosts the bottom line.
