marketing | Internet Marketing Blog

Six outstanding automotive marketing campaigns to get your creative motor running

What makes a campaign stand out?

We’re ‘gearing up’ for The Digitals on June 27th, so we thought we’d take a closer look at some inspiring examples that really caught our eye, starting with our Automotive category so expect speed, dangerous curves and terrible car-based puns aplenty…

by Matt Owen 18 June 2013 10:40am 0 comments

Report: Loyalty programs don't always breed loyalty in Australia

Australian consumers buy more from retailers with loyalty programs, and are more likely to choose a brand with a loyalty program, but this doesn’t mean they will be more loyal, according to a new report.

The For love or money? 2013 consumer study into Australian loyalty programs report, commissioned by strategic marketing company Directivity and digital agency Citrus, surveyed over 1,000 consumers in February 2013 to see how Australians feel towards loyalty programs.

And, the findings highlighted that while loyalty programs definitely influence buyer behaviour, they don’t always equal customer loyalty.

by Claire Brinkley 06 June 2013 23:30pm 1 comment

Magazines move Australian readers online

Magazine readership in Australia may be falling, but magazines still have a powerful presence online if the #MagsMoveMe initiative is anything to go by.

On the 1st May, Bauer Media Australia, Pacific Magazines and News Life Media launched a social media campaign to encourage readers to share how magazines had moved and inspired them over the years.

by Claire Brinkley 05 June 2013 23:30pm 0 comments

Emerging Platforms and Trends - watch our latest #IMW13 hangout live

This session will be a feast of everything new. We'll touch on future TV, digital out of home, and the multiscreen experience. Anything you want to talk about, we will! Come join us to discuss the future of marketing and how it'll affect what you do and when you do it.

Update - unfortunately we suffered Google+ connectivity issues during this session, and were forced to cut the hangout short-we've posted the first part of the session here, and will post a follow up post with more detail soon.

Watch the hangout live >>>

by Matt Owen 05 June 2013 17:02pm 0 comments

Australian Twitter users have a genuine interest in brands

A new report has revealed that Australian Twitter users follow brands in order to keep up to date with new products, rather than score freebies or discounts.

ExactTarget’s 2013 Executive Summary collates the results from surveying 8,276 consumers across Australia, Brazil, France, Germany and the UK, and looks at the motivations behind why and how users interact with brands online.

by Claire Brinkley 03 June 2013 23:45pm 1 comment

Australian consumers ignore targeted marketing

It seems Australian consumers are losing patience with targeted, yet unwanted, marketing and advertising, both online and off.

A new government report has found that 1 in 2 consumers received an uninvited telemarketing call in the past six months, and a further 9 in 10 consumers said these telemarketing calls were a problem.

by Claire Brinkley 23 May 2013 23:45pm 0 comments

The rise of the temporary organisation

What's permanent? What's temporary? Perceptions of time frame the way we work together.

I was debating project and service management standards the other day. (Yep, I lead a sad life.)

To be honest, it wasn’t much of a debate. We all agreed on the big stuff – that projects and services overlap; that we all need to work together to deliver value; that people and skills matter more than standards and controls.

A lot of motherhood and apple pie really. Boring.

Throughout the debate, I felt we were missing something. There was a big divergence in our underlying mindsets; we just weren’t getting at it. Afterwards, I realised this was due to the framing of the debate.

by Graham Oakes 21 May 2013 09:18am 0 comments

Four ways to improve the customer experience with IT and marketing collaboration

The rise of smartphones and tablets has ushered in a huge shift in how consumers engage with brands.

These changes have fundamentally altered the path to purchase, which used to be a linear process, into a much broader mix of browsing and discovery, with social recommendations and easier access to information driving the online buying process.

Most notably, this shift is changing the way IT and Marketing, two divisions that have often worked in silos, must operate in response.

Underscoring the importance of these changes, Gartner recently reported that future ecommerce success depends on improving the customer experience, with top CIOs now ranking it as the largest opportunity to implement technology in driving business innovation.

by Carin van Vuuren 14 May 2013 18:01pm 2 comments

What you have to prepare for content of integrity in the age of the customer

We are in the age of the customer, a time where technology is changing the way customers engage with our brands.

In each industry vertical, many competitors are taking advantage of the continual emergence of new channels, platforms and touchpoints. Through these touchpoints, relationships are established and nurtured, in turn, engagement and loyalty is increased.

At each touchpoint is some form of content, so the only way to compete in the age of the customer is to evolve with a content marketing strategy.

by Dominic Byrne 14 May 2013 11:20am 0 comments

Report: Nearly half of top 100 Australian companies have no social media presence

Only 50% of Australia's biggest companies use social media to talk to their customers and it seems many would prefer their customers didn’t talk back, according to findings from a new report.

Econsultancy has often written about how complex social media is in Australia, with many organisations appearing to struggle with the various platforms and strategies found within the landscape.

by Claire Brinkley 09 May 2013 23:30pm 0 comments