Posts tagged with 'marketing'
With two thirds of adults now connected to at least one Social Media platform, its rise over the past few years has been staggering.
It’s hardly surprising therefore, that companies have followed consumers on to these social platforms in an attempt to engage with them and get noticed.
What is surprising however, is that some brands don’t seem to have put much thought into their social engagement strategy; they’re more about being social for social’s sake, rather than being social by design and really understanding what it is they want to achieve by connecting with existing and prospective customers via Social Media.
Read more...
by Caroline Morris
08 August 2012 10:59am
4 comments
Today, I’m conducting an experiment to see if I can make an unknown book by a new author reach the Amazon Kindle Top 100.
I’ve asked all friends, colleagues, family and the digital marketing community to help me promote the digital version of my book, Free Stuff Everyday.
If it works, it’ll be further evidence that crowd sourced marketing can be a highly effective way to spread awareness of a product as well as gaining feedback and support from your community.
You can read more on my challenge and take part via the Koozai blog. But this got me thinking about some other great examples of crowdsourced marketing that you can use in your own campaigns, and that’s what I present for you today.
Read more...
by Mike Essex
27 July 2012 09:49am
4 comments
Last month I revealed stats from Elance that showed how the demand for online digital marketing freelancers has soared and so, this time round, I thought I’d look at how this has become a global trend with more and more companies looking to source freelancers from across Europe and further afield.
On Elance, the US is the largest user of human cloud outsourcing, but Europeans have really embraced this way of hiring digital marketing expertise in the last year.
Read more...
by Kjetil Olsen
10 July 2012 13:06pm
1 comment
The question of how to define marketing, especially in a technology organisation, as opposed to sales, remains one of my favorite questions.
The best answer I’ve heard was from a former SVP Marketing as SPSS, “As a company goes in to battle, marketing is like the bombers whereas sales are the infantry. Marketing bombs ahead and provides the air support to sales”.
I love this analogy and to take it a step further I believe the sooner you expect an activity to pay back the less likely it is to be true marketing as opposed to selling.
Being at the heart of two tech organisations I can now share six tips from my experience on how to become a marketing oriented technology company.
I hope you've put the tips from part one into practice; this is part two with my three final tips.
Read more...
by Paul Cook
10 July 2012 10:02am
0 comments
US internet retailers are more likely than their UK counterparts to target Brazilian and Chinese markets in the next year.
However, all agree that use of social media networks and website translations are fundamentally important tools for making progress into international e-commerce markets.
After attending two events, most recently the IRCE in Chicago, USA and the IRX in Birmingham, UK back in March, I found several crucial differences in the way that companies in the US and UK were approaching the various international retail markets.
Read more...
by Patrick Eve
04 July 2012 16:42pm
10 comments
“What is Marketing?” Mark Ritson asked me when I took his course at London Business School ten years ago.
Ironically, marketing has an image problem and dispelling these myths is the enabler to great marketing decisions.
Being at the heart of two tech organisations I can now share six tips from my experience on how to become a marketing oriented technology company. This will come in two parts with these three tips now to start you off...
Read more...
by Paul Cook
03 July 2012 10:04am
4 comments
Hiring online freelancers for marketing roles and projects is a trend that has experienced significant growth over the last year.
We’ve seen a 106% increase in digital marketing jobs posted on Elance for the 12 months leading up to March 2012. And, the increase from UK businesses was even greater (124%).
There has also been a 215% increase in marketing jobs completed and a 188% increase in client spend.
In the first of a series of monthly posts, I'll look at more trends in digital marketing jobs...
Read more...
by Kjetil Olsen
15 May 2012 10:25am
10 comments
Many of the challenges being discussed at the Campaign Tech 2012 conference today in Washington DC will be familiar to Econsultancy readers in the brand world.
How do you reach influencers? What can you do with “big data?” What’s going on with mobile? Where are viewers headed?
And above all else, how do you get your message in front of them?
Read more...
by Sam Dwyer
19 April 2012 20:45pm
0 comments
The 2010 US Census reported over 50 million Hispanics living in the US, accounting for 15.2 million of the total US population growth.
With the explosive growth of the US Hispanic population, it is baffling to see that many businesses are still not marketing directly to this segment. This may be due to a lack of understanding about the audience and why marketing to them directly makes sense. Also, there is the question of where to find them and how to reach them.
Read more...
by Lorena Leonard
29 March 2012 17:16pm
1 comment
The article covers Social Media and the Law, two areas that are becoming an increasingly hot topic.
Based on the law suits involving social media in 2011, 2012 will see further developments and changes to many of the platforms that we have become so accustomed to.
Read more...
by Katie King
19 March 2012 11:40am
0 comments
