marketing | Internet Marketing Blog

Email census: only 3% of companies optimise for priority inbox

Econsultancy’s Email Marketing Industry Census, sponsored by Adestra, has for the past five years been assessing how companies and agencies are adapting to meet the challenges and opportunities present in the email marketing channel.

With email being rated very highly as a channel for return on investment (second only to SEO), but the effectiveness of ‘batch and blast’ techniques decreasing, it is important that marketers stay ahead of the game to maintain its effectiveness.

by Andrew Warren-Payne 19 March 2012 09:45am 6 comments

Email Census shows link between email best practice and strong ROI

The results of our sixth annual Email Marketing Industry Census 2012, published today in association with Adestra, has shown that companies consider the ROI from email marketing to be higher than for most other digital channels including social media marketing.

In fact, in terms of the company respondents who said that email marketing was “excellent” or “good” for return on investment, email was higher than any other channel except SEO.

This year's study has also found that companies adopting best practice and using ESP platform functionality (beyond basic 'batch and blast'), are significantly more likely to see a strong financial return from their email campaigns.

by Andrew Warren-Payne 06 March 2012 12:30pm 4 comments

Love is in the air… but not always in the inbox

Valentine’s Day is a difficult one for single people, and a great many of the UK’s 15m singles turn to online dating sites to find a special someone with whom to spend the evening.

Research suggests that there are 24m first dates in the UK each year, of which 69% are arranged through online dating.

As a result, online dating is an enormously competitive market, and sites must send relevant, engaging email that perfectly matches their subscribers’ wants and needs.

by Guy Hanson 14 February 2012 10:22am 0 comments

What are the digital marketing opportunities Down Under?

The shifting digital economy is something I've written about in depth previously, with the main focus of my thoughts being the BRIC countries and other parts of Asia.

Recently, though, I'm seeing growing evidence pointing towards the fact that Australia should probably be given an equal amount of due care and attention as these other countries in the coming few years, by marketers both inside and outside the country.

by Jake Hird 31 January 2012 01:01am 1 comment

How will you invest your 2012 marketing budget?

Econsultancy has launched its annual research aimed at uncovering where companies will be investing their marketing budgets in 2012. As usual, those taking the survey, sponsored by Experian Marketing Services, will get a free copy of the report when it is published early next year.

by Linus Gregoriadis 19 December 2011 12:30pm 1 comment

Four critical ways mobile search is different

How well do you understand the needs of mobile searchers, and are your campaigns capitalising on the growth of mobile?

by Igor Faletski 16 December 2011 11:01am 1 comment

50 key takeaways and soundbites from FUNNEL

On Tuesday more than 500 B2B and B2C marketers attended FUNNEL, our first event to consider where marketing meets sales - and leads become revenue.

With a definite sense of new confidence in the air, the packed speaker programme looked at key challenges and opportunities facing ‘considered purchase’ marketers today – how to best attract, engage, nurture and convert leads.

I’ve collated some of the key takeaways and soundbites below...

by Vikki Chowney 03 November 2011 10:21am 9 comments

Multichannel innovation: 15 brilliant examples from 2011

This Wednesday I'll be attending JUMP, our annual event dedicated to multichannel business. I'm inherently biased but the programme is truly fantastic. I expect to discover lots of new ideas and approaches to help improve the joined-up customer experience.

As it's been a year since the last JUMP I thought I'd collate and share a few recent examples of innovative multichannel thinking. Some of these are real success stories. There are plenty of others that I know I've missed out, some of which I'm looking forward to hearing more about on Wednesday.

There are only a dozen or so places left at JUMP, which has a capacity of around 1,500 people, so it will be a sell out. You should book your ticket now if you want to come along. Hope to see you there.

by Chris Lake 10 October 2011 16:31pm 3 comments

Q&A: James Gurd on B2B content marketing

E-commerce and digital marketing consultant James Gurd is the author of our new B2B Content Marketing Best Practice Guide, which we've published this week in the build-up to our inaugural FUNNEL event on 1 November in London.

Below, he answers some questions about his 104-page report.

by Linus Gregoriadis 06 October 2011 10:52am 1 comment

Implementing marketing automation: five key success factors

With the release of our first Marketing Automation Buyer's Guide this week, we aim to shed some light on the trends and issues affecting this fast-developing sector, as well as provide information about best practice and tips for successful marketing automation implementations.