marketing | Internet Marketing Blog

Digital fragmentation: sub-specialist silos and the 'special ones'

Fragmentation of media across all digital disciplines such as display, search, social, mobile and video is changing the way that people view, purchase and manage their media budgets.

This has positive and negative ramifications for buyers, suppliers, agencies and specialists in field. It also sparks an age old specialist v generalist debate on how we select media and technology vendors and utilise human capital within digital organisations.

by Andy Betts 14 July 2011 09:25am 8 comments

The death of the digital media agency?

Three fundamental changes to the media business are threatening the current business model for digital media agencies.

These are: the ubiquity of platform technology, the shift back to premium placements as brand budgets return, and the coming threat from social media.

by Chris O'Hara 12 July 2011 10:08am 19 comments

Why aren’t you using animation yet?

Animation is often overlooked when planning a marketing campaign, meaning that many organisations can miss out on using this powerful tool.

by Wes West 30 June 2011 10:51am 7 comments

Q&A: Samih Toukan, CEO of Jabbar Internet Group

Samih Toukan is Chairman and CEO at Jabbar Internet Group, the leading group of internet sites and web properties in the Middle East and North Africa.

In 2000, along with Hussam Khoury, Samih founded the Arab Internet services company, Maktoob as the world's first Arabic / English email service provider.

Following the subsequent acquisition of Maktoob by Yahoo, Samih founded Jabbar Internet Group, an integrated group of online companies and websites. The group’s assets extend from e-commerce sites to online games, to advertising products & search services.

I caught up with Samih to find out a little more about the companies within the Jabbar Internet Group, and the future of digital marketing in the Middle East...

by Aliya Zaidi 22 June 2011 08:35am 0 comments

The subjective web and digital marketing

The subjective web is the web we create for ourselves through customisation and personalisation. But is it all good news for marketers?

by Tom Albrighton 21 June 2011 13:36pm 2 comments

The five stages of content-marketing grief

Getting to grips with content marketing can be traumatic. Learn to recognise where your client is in the process with this handy guide.

by Tom Albrighton 13 June 2011 10:13am 5 comments

Is your marketing process on auto-pilot?

Wouldn't it be nice if your marketing process was on auto-pilot? If one platform could link up your sales, online and offline databases, as well as figure out purchase habits the instant customers make their first purchase?

That future is now, that future is marketing automation.

In order to help marketers understand this technology, we recently released our Marketing Automation Best Practices report. The following is a brief outline of some of the main topics covered in this report.

by Cleo Kirkland 07 June 2011 15:00pm 4 comments

Vendors stake claim for marketing attribution business

Attribution is one of the hottest topics in the world of digital marketing at the moment. As more companies try to tackle this area, Econsultancy has this week published a Marketing Attribution Management Buyer's Guide, with a focus on market trends and the main players in this sector.

by Linus Gregoriadis 31 May 2011 13:10pm 1 comment

Online video is more than just views and clicks

There’s a bit of a culture clash when it comes to online video advertising. The traditionally creativity-driven TV advertising industry seems tempered by the conservatism derived from the click-through culture of the online advertising industry.

by Dan Ruch 11 May 2011 10:06am 1 comment

Spending money on marketing: a waste of money for new businesses?

If you have a new business and plan to spend money on customer acquisition, are you making a huge mistake?

Venture capitalist Fred Wilson thinks you just might be. In a blog post that sparked an interesting discussion, and some heated debate, Wilson last week wrote that "I believe that marketing is what you do when your product or service sucks or when you make so much profit on every marginal customer that it would be crazy to not spend a bit of that profit acquiring more of them (coke, zynga, bud, viagra)."

by Patricio Robles 28 February 2011 13:27pm 5 comments