Posts tagged with 'marketing'
Fragmentation of media across all digital disciplines such as display, search, social, mobile and video is changing the way that people view, purchase and manage their media budgets.
This has positive and negative ramifications for buyers, suppliers, agencies and specialists in field. It also sparks an age old specialist v generalist debate on how we select media and technology vendors and utilise human capital within digital organisations.
Three fundamental changes to the media business are threatening the current business model for digital media agencies.
These are: the ubiquity of platform technology, the shift back to premium placements as brand budgets return, and the coming threat from social media.
Animation is often overlooked when planning a marketing campaign, meaning that many organisations can miss out on using this powerful tool.
Samih Toukan is Chairman and CEO at Jabbar Internet Group, the leading group of internet sites and web properties in the Middle East and North Africa.
In 2000, along with Hussam Khoury, Samih founded the Arab Internet services company, Maktoob as the world's first Arabic / English email service provider.
Following the subsequent acquisition of Maktoob by Yahoo, Samih founded Jabbar Internet Group, an integrated group of online companies and websites. The group’s assets extend from e-commerce sites to online games, to advertising products & search services.
I caught up with Samih to find out a little more about the companies within the Jabbar Internet Group, and the future of digital marketing in the Middle East...
The subjective web is the web we create for ourselves through customisation and personalisation. But is it all good news for marketers?
Getting to grips with content marketing can be traumatic. Learn to recognise where your client is in the process with this handy guide.
Wouldn't it be nice if your marketing process was on auto-pilot? If
one platform could link up your sales, online and offline databases, as
well as figure out purchase habits the instant customers make
their first purchase?
That future is now, that future is marketing
In order to help marketers understand this technology, we recently released our Marketing Automation Best Practices report. The following is a brief outline of some of the main topics covered in this report.
Attribution is one of the hottest topics in the world of digital marketing at the moment. As more companies try to tackle this area, Econsultancy has this week published a Marketing Attribution Management Buyer's Guide, with a focus on market trends and the main players in this sector.
There’s a bit of a culture clash when it comes to online video advertising. The traditionally creativity-driven TV advertising industry seems tempered by the conservatism derived from the click-through culture of the online advertising industry.
If you have a new business and plan to spend money on customer acquisition, are you making a huge mistake?
Venture capitalist Fred Wilson thinks you just might be. In a blog post that sparked
an interesting discussion, and some heated debate, Wilson last week
wrote that "I believe that marketing is what you do when your product or
service sucks or when you make so much profit on every marginal
customer that it would be crazy to not spend a bit of that profit
acquiring more of them (coke, zynga, bud, viagra)."