Could M&S' new personalised recommendations be more social?
Marks & Spencer has introduced personalised recommendations to its website.
Customers will be shown other products based on recently viewed items, items that other customers have purchased and top sellers.
M&S says that by adjusting results in real-time users see suggestions that are “highly relevant and meaningful.”
Q&A: Sienne Veit on Marks & Spencer's social media strategy
Marks & Spencer's online strategy has gone through a variety of changes in recent months. As well as revamping their main website, the British retail giant has embraced social media by incorporating ratings and reviews into their website, and using Facebook and Twitter to join the conversation and better engage with customers.
It is encouraging to see a major brand like M&S experimenting with new online channels. By incorporating social media into their strategy, Marks & Spencer has enhanced its ability to respond to customers. Additionally, the brand is better placed to manage their online reputation more effectively.
At a recent iCrossing social media briefing, I asked Business Development Manager, Sienne Veit about the changes that Marks & Spencer has implemented and the impact of social media on the brand.
Target going in-house for e-commerce
Target, the second-largest discount retailer in the United States, has announced that it will bring its e-commerce website, Target.com, in-house in time for the 2011 holiday season.
Since 2001, Target.com has been run in partnership with Amazon.com. The e-commerce giant's platform powers the Target.com website and Amazon.com handles much of the call center and fulfillment operations.
