What we've been reading this week: UK edition
Here are the stories and links we’ve tweeted, posted, passed around the UK office and shaken our heads at.
Check back later to get the skinny on what our US team has been reading too.
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Acquiring talent is the biggest challenge for 2012: report
It was the best of times, it was the worst of times. That may very well describe 2012 for media companies.
As detailed in Econsultancy's 2012 Media Growth Trends report companies are optimistic about what they can accomplish this year, but they also face numerous challenges - the least of which is the prospect of deeper economic pain in Europe.
Mobile now surpasses print in time spent: report
The constant announcements about the death of print media may be premature, but there is little doubt that traditional print media companies have been some of the hardest hit in the past decade as digital media has taken much of the spotlight.
And the hits keep coming: eMarketer says adults in the United States are now spending more time using their mobile devices than they are consuming print media.
Mobile networks: the empire strikes back
Can the vaunted joint venture between the UK network operators get them back on top in the mobile advertising arms race?
Nine incredible interactive YouTube campaigns
I’m a big fan of creative, engaging approaches to advertising, which is something I’ve covered before.
A lot of talk at the moment seems to be around brands using Facebook or Twitter for various campaigns, but it’s important not to forget YouTube as a potential engagement platform.
A digital upfront: misguided?
The future of television may be digital, but if you're a player in the digital space looking at the meetings and parties taking place as television networks wrap up their annual upfront sales efforts, it's hard not to be a little bit jealous at all the money that still gets lavished at broadcast and cable ad inventory.
So this year, some digital players are hosting their own "upfronts" in an effort to get advertisers thinking about the commitments they should be making to digital ads.
Are we in a social media bubble?
In the years before the financial crisis, we saw asset values rocketing, a host of new buzzwords appearing and a shared conviction that growth would be eternal. So how is that different from social media right now?
10 presentations to help you become a digital planning genius
What makes a good online media planner?
Planning an online PR campaign doesn’t necessarily require the same skills as a paid search one, or developing a social media strategy may not need the same proficiencies as that of an email one.
14 brilliant examples of brands using interactive offline advertising
Digital marketing, communications and advertising isn’t now just restricted to the internet, especially as online channels continue to develop and merge into offline ones.
For example, we’re seeing traditional advertising space, such as television and outdoor display evolving into digitally-driven platforms, like connected TV and electric billboards.
Here are 14 truly great examples of where technology acts as the glue between digital and traditional advertising space...
Optimism and uncertainty in media: the C-suite looks to the future
A new study by Econsultancy explores the opportunities and challenges in media and publishing using feedback from nearly 500 media company CEOs and senior executives.
