Middle East | Internet Marketing Blog

10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include ecommerce in the Middle East, multiscreening, online spending in China, email marketing, mobile in emerging markets and digital budgets in APAC.

For more digital marketing stats, check out our Internet Statistics Compendium.

by David Moth 17 May 2013 10:52am 2 comments

How to adapt your Facebook strategy for success in the MENA region

Econsultancy has published its first Facebook for Businesses in the Middle East and North Africa best practice guide, authored by digital marketing consultant, Husam Jandal.

Focused on the region-specific factors that need to be considered when creating a Facebook page for businesses, the guide stresses the importance of understanding your audience, taking cultural and religious influences into account when pushing out content via a Facebook page.

by Amy Rodgers 10 December 2012 11:26am 0 comments

Q&A: Husam Jandal on SEO in the Middle East

Econsultancy published its first Search Engine Optimisation Best Practice Guide for the Middle East in July, authored by digital marketing consultant Husam Jandal. I spoke to Husam about his thoughts regarding SEO in the region.

The guide focused on country-specific search engine marketing strategies, and stressed the importance of understanding your audience and producing locally relevant content for both the English and Arabic-speaking population.

Below, Husam discusses the SEO trends specific to the MENA area, and some of the differences in SEO best practice between the Middle East and other regions.

by Amy Rodgers 06 September 2012 09:54am 4 comments

Five interesting infographics from the Middle East

Infographics are becoming more and more popular in digital marketing circles in the Middle East, particularly as the volume of statistics, market data and research increases in the region.

Here we round up five of the most interesting infographics we've seen in 2012, related to internet marketing, online trends, and social media.

by Aliya Zaidi 13 August 2012 08:45am 2 comments

Stats: Social media growth and impact across the Middle East

As we move into the second half of the year, our Internet Statistics Compendium is really starting to offer many insights into how 2012 is shaping up across different regions.

The latest edition of our MENA report has seen some key social media data added from the Arab region this month, highlighting the continuing healthy adoption of platforms such as Facebook, Twitter and LinkedIn.

by Luke Richards 08 August 2012 10:18am 4 comments

Think local: how to optimise content for search in the Middle East

Econsultancy has published its first Search Engine Optimisation Best Practice Guide for the Middle East, authored by experienced digital marketing consultant, Husam Jandal.

Focused on country-specific search engine marketing strategies, the report stresses the importance of understanding your audience and producing locally relevant content for both the English and Arabic-speaking population.

This blog post touches on just some of the issues that marketers need to take into account when optimising web pages in the Middle East.

by Aliya Zaidi 11 July 2012 11:16am 11 comments

Internet ad spending resumes double-digit growth: report

The internet may not be a spring chicken, but with most ad budgets still out of proportion with where it sits in the ad world, there's still plenty of room for growth in internet advertising spend.

Need proof of that? Look no further than Nielsen's latest quarterly Global AdView Pulse report, which looks at ad spending across multiple channels, including the internet, television and newspapers.

by Patricio Robles 10 July 2012 17:24pm 0 comments

Middle East case studies: Beat FM wins ArabNet's best digital campaign

At ArabNet's Digital Summit in Beirut last week, Jordanian agency, Prodigi Corp, took home the prize for Best Digital Campaign for its work for radio channel, Beat FM.

The Facebook campaign asked people to share their pictures if they are a celebrity look-alike.

More examples of innovative social media case studies are beginning to come to light in the Middle East, which is exciting for the digital industry in this region.

Sharing case studies and examples of best practice is hugely beneficial for digital as a whole, enabling companies to learn from their peers and better understand best practices and rules of engagement.

With that in mind, here we look at Beat FM's case study in more detail, as well as some of the other campaigns shortlisted in this category at ArabNet's summit.

by Aliya Zaidi 04 April 2012 07:30am 2 comments

Insights on Mobile in the Middle East from Digital Cream Dubai

When I was offered the opportunity to moderate the table on Mobile Marketing at Digital Cream Dubai, I couldn’t think of a single reason to not be there; it isn’t every day I’d get to sit down on a table with 10 client side marketers and hear about their pains and pleasure of doing mobile. And it really was equal parts both.