Domino's UK says 13% of digital sales come from tablet or smartphone
Domino's Pizza UK & Ireland has revealed that 13% of its digital sales come through a tablet or smartphone.
These stats were released today as the company also launched a Windows 7 version of its mobile app – the seventh channel that's now available for mobile sales.
Budgets study shows mobile apps, QR codes and ads are top priority
57% of businesses and 67% of agencies that took part in Econsultancy’s Marketing Budgets report for 2012 said that investing in mobile applications was their top priority for the next year.
QR codes were the second highest answer for both groups, with mobile commerce and mobile advertising falling shortly behind.
Is Starbucks at the forefront of mobile?
With the introduction of payment via mobile and a new and updated app, is this a new mobile era for Starbucks?
What opportunities are there for other retailers to follow suit?
Multichannel boosts email: new report
It's an exciting time for the email marketing industry, and no matter what Mark Zuckerberg says, the end is certainly not nigh, according to new research published this week from Econsultancy.
According to Econsultancy's 2012 Email Marketing Platforms Buyer's Guide, the UK email marketing industry grew by an estimated 15.5% last year to a value of £388 million by the end of 2011.
The research highlights that the rise of cross-channel marketing is helping to fuel growth in the email marketing industry. Rather than operating in its own silo, email is now seen as an essential component of a wider campaign. Thanks to the rise of mobile, email is now everywhere, accessible anywhere, at any time and at any location.
China fast approaching 1bn mobile connections
China is on track to surpass 1bn mobile connections in Q1 of 2012, with market penetration currently estimated at 72%.
The latest data from Wireless Intelligence shows that China ended 2011 on 973.7m connections, an increase of around 16% year-on-year.
The growth has largely been driven by 3G connections, which surpassed 200m in Q4 and accounted for 22% of the total by year-end.
In 2011 3G accounted for 80% of new connections in China, an estimated 26.8m out of a total of 34.2m.
11 dubious uses of QR codes
There are some very good examples of QR code use, but many of them seem to be used without enough consideration of factors such as location and optimising landing pages.
Here are some dodgy uses of QR codes, some bizarre, some in ridiculous locations, others just plain stupid...
Mobile social media: Four tactics for mobile sharing
Social networking via mobile devices is growing each
day. How well does your social strategy incorporate mobile?
Do you access Facebook or Twitter from your mobile phone? If not, you’re the exception.
New studies show the number of people using their mobile phones to connect on social networks like Facebook, Twitter, and LinkedIn is growing rapidly and becoming the dominant way to access social networks.
Keeping up with mobile consumer demands: infographic
The mobile web is here. If you are yet to put a strategy in place to develop your mobile presence in order to meet a growing consumer demand, now is the time to act.
I’ve identified the key areas to remember when organising your mobile strategy.
BRIT Awards introduces mobile voting to 2012 ceremony via new app
The BRIT Awards 2012 with Mastercard is to build its first ever mobile app, which will allow fans to vote directly for the public categories through their phones.
Built by development company Noise Inc., the app will go live on 12th January as a free download from Apple’s App Store.
Voting for three categories (British Single, British Group and British Breakthrough) will be made available as soon as the nominations are announced.
2012 search predictions: the experts' view
I've been asking a number of search experts to look back to last year, as well as giving their predictions and hopes for 2012.
The growing influence of social signals on search features heavily in the predictions, as do concerns about cookie compliance laws and SSL search...
