Posts tagged with 'mobile commerce'
Rail ticket retailer Thetrainline will be allowing mobile users to buy train tickets on their phones from a range of apps due to be launched later this month.
Thetrainline already has an iPhone app, and this will be updated with the new payment function, while apps are on the way for Nokia, Android, and Blackberry mobiles. Users will be able to buy tickets and collect from self service machines at stations.
I've been asking thetrainline's Product Development Director Richard Rowson about the new apps...
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by Graham Charlton
12 October 2010 10:24am
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Today sees the launch of John Lewis's first foray into mobile commerce, with the retailer opting for a mobile website rather than a smartphone app.
John Lewis currently gets 100,000 visits every week from mobile users, and is hoping that a better user experience will convert more of these visitors into buyers. I've been trying the new site out...
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by Graham Charlton
11 October 2010 11:13am
13 comments
I've come across a few stats on mobile usage this week, including a comparative study of mobile use in Japan, the US and Europe from comScore, so here are some of these stats, as well as a few picks from our most recent Internet Statistics Compendium.
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by Graham Charlton
08 October 2010 11:03am
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While plenty of retailers have released mobile commerce apps, and some of them are excellent, I think the future lies with creating mobile websites, and this should be the first step into mobile commerce.
This doesn't mean that apps don't have their place, but retailers should look to mobile commerce sites before they create an app. This is the approach taken by both M&S and John Lewis, and it makes sense for other retailers.
Here are ten reasons to opt for the mobile web as a first step...
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by Graham Charlton
07 October 2010 11:25am
15 comments
I've been reading a mobile commerce benchmark study from eDigital which, based on a mystery shopper survey puts Play.com as the best mobile commerce website.
The results are interesting, as it suggests that some users would prefer to view a company's standard website on a mobile, rather than a mobile version which is meant to be more user-friendly. It also seems that shoppers want the same experience, regardless of the platform.
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by Graham Charlton
01 October 2010 10:12am
6 comments
Shop Direct brand Very, formerly Littlewoods Direct, has recently launched shopping apps for both iPhone and iPad which allows users to shop from its fashion range.
I've been impressed by some of the early e-commerce apps on the iPad, especially that from Net-a-Porter, so I decided to test VeryFashion on iPad to see how it compares...
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by Graham Charlton
03 September 2010 11:29am
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Mobile is playing an increasingly important role in the way that customers browse and research purchases, with a third of smartphone users browsing retail sites on their phones.
A survey by eDigital Research used a sample of 1,200 mobile users, half of which had smartphones, asked how people used phones as part of the research and purchase process.
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by Graham Charlton
12 August 2010 10:16am
1 comment
Since their first faltering online steps back in 1995, Amazon have often been at odds with prevailing web trends, and with their latest earnings report showing a fall-off in profits recently, many stockholders are considering selling up and moving on.
However, buried in the same report is an important figure that hints that the company may simply be ahead of the curve, becoming the first group to turnover more than $1bn solely through mobile channels.
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by Matt Owen
02 August 2010 14:33pm
1 comment
EBay UK has been announcing some new features this week, including a new Listing Analytics application for sellers.
I've been speaking to Patrick Munden, eBay's Head of Seller Communications for the UK and Ireland, about the changes, and also about the company's mobile commerce strategy; the eBay mobile app was responsible for £64m of sales in the UK last year.
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by Graham Charlton
15 July 2010 08:45am
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Just 4% of consumers find making purchases on their mobiles to be a hassle-free experience, with loading times and product display the biggest bugbears.
The Brandbank M-commerce report is based on a YouGov survey of 2,255 UK consumers, and underlines the need for retailers to look at their mobile commerce offerings.
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by Graham Charlton
06 July 2010 11:41am
8 comments
