Posts tagged with 'mobile commerce'
Toy retailer Toys R Us has just released a new mobile website, as well as apps for both Blackberry and iPhones.
The new app is targeted for the US market at the moment, though UK users can download it from the App Store. I've been trying the Toys R Us Big Book app out...
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by Graham Charlton
25 November 2009 11:13am
2 comments
Another example of the potential of mobile commerce comes from Pizza Hut, with its iPhone app generating $1m in sales in the three months since launch.
The app, which allows customers to order food on the move, is approaching the figure of 1m downloads. It is only available in the US at the moment.
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by Graham Charlton
02 November 2009 09:15am
2 comments
Online retail behemoth Amazon launched the UK version of its iPhone app this week, allowing users to search and shop from their mobiles.
I've been trying out the Amazon mobile app...
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by Graham Charlton
27 October 2009 12:16pm
0 comments
Online auction giant eBay recently announced that it has generated $380m in sales through its mobile commerce channel, showing the potential value of m-commerce for retailers.
The figures are interesting, especially as other large retailers such as Amazon have yet to reveal their mobile commerce sales, and shows that enough shoppers are prepared to make purchases on their mobiles to make it worthwhile for retailers.
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by Graham Charlton
01 October 2009 09:04am
2 comments
US book retailer Barnes & Noble has just launched an iPhone app which allows users to shop from their mobiles, as well as using the camera to search for products.
The retailer already has a mobile commerce site, but the iPhone app has the potential to deliver a richer experience for customers. I've been taking a closer look...
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by Graham Charlton
04 August 2009 14:02pm
0 comments
Fashion etailer Net-a-Porter launched a mobile commerce app for the iPhone last week, allowing customers to browse and buy on the move.
The iPhone app displays what seems to be a limited range of stock, showcasing new arrivals and the retailer's magazine. I've been finding out how easy it is to browse and buy from the Net-a-Porter app.
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by Graham Charlton
20 July 2009 10:54am
1 comment
Mobile commerce is still in its early stages and, while there are
very few m-commerce sites in the UK, 5% of the Top 500 US online
retailers have them, with more on the way.
Translating the desktop shopping experience to mobiles isn't easy,
and keeping it simple and usable is important for users with small
screens and often slow internet connections.
With this in mind, I've come up with a few best practice tips for mobile commerce based on the sites I have seen...
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by Graham Charlton
17 July 2009 11:55am
4 comments
Shopping aggregator site ShopStyle has launched a iPhone app which allows users to buy fashion items from a range of retailers, including John Lewis, Net-A-Porter and others.
The ShopStyle app, launched this week, lets you browse through 4,000 brands, and then either email links to purchase later, or buy straight from the phone.
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by Graham Charlton
17 July 2009 09:30am
1 comment
Online grocery retailer Ocado has just launched an iPhone app for customers to create shopping lists and order groceries, which makes it the first online supermarket to move into mobile commerce.
I've been trying out the 'Ocado on the Go' app...
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by Graham Charlton
10 July 2009 11:53am
2 comments
It's currently covering just the Queens area of New York, but Burger King has started to trial a mobile commerce app for the iPhone, as a way of maximising orders.
Customers can use the app to order and pay for their meals and skip queues at their local Burger King. I've been pretending to be in Queens so I can try the app out....
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by Graham Charlton
16 June 2009 09:29am
5 comments
