Posts tagged with 'mobile commerce'
Here are some of the most interesting digital marketing stats we've seen this week.
Stats include Google Adwords, digital video campaigns, customer satisfaction with m-commerce, mobile advertising, Nissan's social strategy and e-commerce in China.
For more digital marketing stats, check out our Internet Statistics Compendium.
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by David Moth
01 March 2013 13:16pm
3 comments
Earlier this week Gucci rolled out its new mobile optimised site following several months of testing in the US market.
Since the initial US beta launch in December mobile conversion rates have increased by more than 70% and mobile revenue grew fourfold year-over-year.
The mobile site already accounts for 27% of total traffic to Gucci.com and 13% of total online revenue.
So clearly mobile commerce is important for Gucci, but has it has it provided a user experience to match?
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by David Moth
28 February 2013 12:27pm
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Customer satisfaction with mobile commerce appears to be gradually improving year-on-year, to the extent that the m-commerce experience is almost considered to be on par with desktop.
The findings come from a survey by Foresee, which has been examining satisfaction scores from visitors to 40 of the largest UK mobile retail websites and apps in the UK since 2010.
It found that customer satisfaction with desktop websites in the UK scored 74 on the study’s 100-point scale, compared to 72 for mobile retail experiences.
The difference between the two channels has dropped steadily from five points to just two points in three years.
The findings obviously raise two possibilities - either shoppers are becoming more used to m-commerce so are naturally more satisfied with the experience, or retailers have adapted and improved the user experience.
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by David Moth
27 February 2013 10:14am
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In digital marketing terms QR codes seem to have been around for ages, yet it’s still much easier to find examples of brands using the technology badly than it is to highlight instances that deliver a decent user experience.
A few months ago I flagged up a Toyota print ad as a good example of how to use QR codes to deliver a fun and engaging mobile experience and I’ve since been on the look out for similar campaigns.
As with all new technologies it is quite easy to dismiss QR codes as a passing fad, particularly as user uptake has been quite slow.
However a survey published today by Nielsen shows that 18% of UK consumers regularly use a QR or barcode scanner, so there may be life in the old dog yet.
Marks & Spencer certainly seems to think so, as it has placed a large QR code in the centre of its Mother’s Day window display in Brixton (you can scan the same code above), and potentially in its other stores around the country.
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by David Moth
26 February 2013 12:55pm
1 comment
The importance of optimising email campaigns for mobile has again been underlined by a new survey which shows that checking emails is among the most common activity for UK smartphone owners.
The Nielsen Mobile Consumer survey found that 68% of UK smartphone owners used their device to check email in the past 30 days. Only text messaging was more popular (92%), while using the mobile web (66%) and social networking (63%) achieved similar results.
US smartphone owners exhibit similar behaviours, with 86% using their devices for text, 82% for the mobile web, 75% for email and 63% for social networking.
We’ve previously blogged data which shows that 79% of smartphone owners use their device for email, while a separate report showed that up to a third of emails are opened on mobile devices.
However our Email Marketing Census reveals that 39% of businesses have no strategy in place for mobile optimisation and a further 37% said their strategy was ‘basic.’
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by David Moth
26 February 2013 11:45am
1 comment
Here are some of the most interesting digital marketing stats we've seen this week.
Stats include consumer confidence in mobile commerce, mobile use in Australia, Instagram, online sales in February and luxury brand mobile apps.
For more digital marketing stats, check out our Internet Statistics Compendium.
Read more...
by David Moth
22 February 2013 10:29am
1 comment
Last year, David Moth reviewed Asda's mobile site, and was critical of a few aspects of the site.
It has since been updated so, in the interests of fairness, I decided to revisit the site to see how well Asda is adapting to the enormous opportunities that mobile provides...
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by Graham Charlton
14 February 2013 10:16am
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Two-thirds (66%) of smartphone owners are more worried about privacy on their device than they were a year ago, according to a new survey from TRUSTe.
Furthermore, 79% of respondents said they would avoid using smartphone apps that they don't believe protect their privacy online.
This tallies with findings from a previous Webcredible study, which found that security and safety of information were among the main barriers holding back mobile commerce.
Most of the participants in the study were worried about security issues such as having their phones hacked, or infected with viruses that could lead to their personal details being intercepted or stolen.
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by David Moth
28 January 2013 11:21am
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In case you hadn’t noticed, smartphones and tablets are now hugely important for ecommerce both in terms of traffic and conversions.
According to Ofcom, smartphone penetration in the UK now stands at 58% while 19% of the population owns a tablet, so websites have no choice but to adapt to accommodate the ensuing changes in consumer behaviour.
With this in mind, I thought it would be useful to round up some of the most useful stats and surveys we’ve seen in the past 12 months.
And for more data on m-commerce checkout our Internet Statistics Compendium...
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by David Moth
22 January 2013 09:46am
3 comments
Smartphone owners are more likely to use their device for email than for making phone calls, according to new research by Adobe.
The 2013 Digital Publishing Report, which surveyed 1,003 18-54 year olds, found that 79% of smartphone owners use their device for email compared to 78% who use it for making phone calls.
This serves to further underline the importance of optimising email campaigns for smartphones.
We’ve previously reported on data which shows that up to a third of emails are opened on mobile devices, yet data included in our Email Marketing Census reveals that 39% of businesses have no strategy in place for mobile optimisation and a further 37% said their strategy was ‘basic’.
Adobe’s report found that Facebook is the third most popular smartphone activity (58%), followed by listening to music (52%) and playing games (48%).
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by David Moth
17 January 2013 12:43pm
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