mobile commerce | Internet Marketing Blog

10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include consumer confidence in mobile commerce, mobile use in Australia, Instagram, online sales in February and luxury brand mobile apps.

For more digital marketing stats, check out our Internet Statistics Compendium.

by David Moth 22 February 2013 10:29am 1 comment

How well does Asda perform on mobile?

Last year, David Moth reviewed Asda's mobile site, and was critical of a few aspects of the site.

It has since been updated so, in the interests of fairness, I decided to revisit the site to see how well Asda is adapting to the enormous opportunities that mobile provides...

by Graham Charlton 14 February 2013 10:16am 0 comments

66% of smartphone owners are worried about privacy: infographic

Two-thirds (66%) of smartphone owners are more worried about privacy on their device than they were a year ago, according to a new survey from TRUSTe.

Furthermore, 79% of respondents said they would avoid using smartphone apps that they don't believe protect their privacy online.

This tallies with findings from a previous Webcredible study, which found that security and safety of information were among the main barriers holding back mobile commerce.

Most of the participants in the study were worried about security issues such as having their phones hacked, or infected with viruses that could lead to their personal details being intercepted or stolen.

by David Moth 28 January 2013 11:21am 0 comments

50+ fascinating stats about mobile commerce in the UK

In case you hadn’t noticed, smartphones and tablets are now hugely important for ecommerce both in terms of traffic and conversions.

According to Ofcom, smartphone penetration in the UK now stands at 58% while 19% of the population owns a tablet, so websites have no choice but to adapt to accommodate the ensuing changes in consumer behaviour.

With this in mind, I thought it would be useful to round up some of the most useful stats and surveys we’ve seen in the past 12 months.

And for more data on m-commerce checkout our Internet Statistics Compendium...

by David Moth 22 January 2013 09:46am 3 comments

Smartphone owners more likely to read emails than make calls: stats

Smartphone owners are more likely to use their device for email than for making phone calls, according to new research by Adobe.

The 2013 Digital Publishing Report, which surveyed 1,003 18-54 year olds, found that 79% of smartphone owners use their device for email compared to 78% who use it for making phone calls.

This serves to further underline the importance of optimising email campaigns for smartphones.

We’ve previously reported on data which shows that up to a third of emails are opened on mobile devices, yet data included in our Email Marketing Census reveals that 39% of businesses have no strategy in place for mobile optimisation and a further 37% said their strategy was ‘basic’.

Adobe’s report found that Facebook is the third most popular smartphone activity (58%), followed by listening to music (52%) and playing games (48%).

by David Moth 17 January 2013 12:43pm 1 comment

Mobile discovery driving transactions among Australian consumers

Nine out of ten Australian consumers use online media to discover more about products and just over 50% have used a smartphone or tablet to price compare.

These findings come from Nielsen's latest research study, which was conducted in partnership with eBay and PayPal.

Over 3,000 adult Australians were surveyed as part of the study in an effort to better understand how Australians are using their mobile devices - something all the more pertinent, given the recent revelation that mobile is seeing rapid growth across the region.

by Claire Brinkley 18 December 2012 22:46pm 0 comments

The future of mobile commerce

Mobile commerce has grown like no other form of retailing, and some retailers are even going that one step further to make buying via a smartphone or mobile a completely different experience.

In this post, I'll explore the ways in which m-commerce is making waves, and what 2013 holds in store.

by Guy Mucklow 17 December 2012 13:01pm 3 comments

UK online shoppers put loyalty before price: report

In Australia, 98% of shoppers would like to buy local, but the vast majority turn to overseas retailers in search of lower prices.

Fortunately for digital High Street retailers in the U.K., British shoppers are less influenced by prices than their friends in the Southern Hemisphere according to a survey conducted by digital marketing solutions provider EPiServer.

by Patricio Robles 12 December 2012 09:06am 1 comment

Why Cath Kidston needs a mobile website for Christmas

With predictions of further growth for mobile commerce this Christmas, it's more important than ever that retailers tailor the user experience for smartphones.

IMRG predicts that UK consumers will spend about £4.6bn online in the two weeks up to December 17, and that £920m of that is expected to go through smartphones and tablets.

This example, from Cath Kidston, shows how a poor mobile experience will lose sales for retailers during the Christmas shopping season and beyond...

by Graham Charlton 29 November 2012 13:35pm 12 comments

2012 not shaping up to be the year of social commerce

Amazon is getting more social with the launch of Amazon Pages and Posts, the latest evidence that retailers have high hopes that the potential for social commerce can be realized.