Using mobile marketing to reach a global audience
Around 87% of the world's population now has a mobile phone, with China and India leading growth.
Mobile marketing is one of the easiest ways to tap into growing, emerging markets and reach a much larger audience.
However, global companies have been slow to catch on to this trend.
Moments in Needless Bi-Polarity: Apps vs the mobile web
Maybe it's because we in the media crave dramatic tension, or because anyone on the sell side of mobile has a vested interest, but the mobile web vs. apps debate is still raging. It shouldn't be...
Mobile web: the game changed
7.1m Brits now access the internet via their mobile phone, and that’s actually quite a lot! And, not only are these users generally more affluent, but they are also avid consumers of digital marketing.
The advent of truly mobile internet, and the incredible speed of adoption by the population as a whole, is causing a re-evaluation of web marketing.
How Europeans are ‘media meshing’ with mobile internet
Some of the most interesting data to be added to the recent edition of the Internet Statistics Compendium includes fresh research from IAB on how Europeans use mobile internet at the same time as other media.
'Media meshing' is evident across the continent, but some countries are more keen to mix the mobile web with traditional information sources than others.
Should offline retailers fear mobile phones?
The internet-connected mobile phone may prove to be one of the most notable consumer innovations in the past century, but it may also be a headache for brick-and-mortar retailers who, over the past decade, have had to figure out how to adapt to a world increasingly engaging in ecommerce.
The reason the mobile phone is keeping retail executives up at night: comparison shopping on steroids. Thanks to comparison shopping websites, and dedicated comparison shopping apps, consumers can simply walk into a store, scan an item's barcode and search the web for a better price.
Mobile internet stats roundup
I've come across a few stats on mobile internet usage this week, so I've decided to gather them together in one handy post.
I've also added a selection of mobile statistics from our most recent Internet Statistics Compendium...
Study: Mobile internet traffic is set to grow 400% by 2015
It looks like mobile phone providers will have video to thank for their increased revenues over the next few years. According to a new study by British research firm Coda Research Consultancy, U.S. mobile data traffic will grow at a rate of 117% through 2015.
What does that mean? As smartphones become more commonplace, phone companies could start charging a lot more money to keep them up and running. But consumers may not go along willingly.
Report finds barriers to mobile internet adoption
A new study has found several barriers to mainstream adoption of mobile internet, finding that 76% of UK mobile users don't access the internet through their phones.
This is the finding of the six month Brandheld study by Essential Research. Barriers to adoption include handset limitations, perceived costs of mobile internet use, and the complexity of the technology.
The year of mobile: fact or fiction?
Will 2010 be the year of mobile? It's the perennial question and it's certainly getting closer. Improving handset technology and increased demand for the mobile internet are propelling the industry forward. Econsultancy's new Mobile Marketing Buyer's Guide explores the various developments that are removing the barriers to growth.
Did you ChaCha with "Angels and Demons"?
What's the appeal of entertaining mobile answer services? For example, were you one of the almost North American 500 mobile ChaCha text questioners wanting to know the running time for "Angels and Demons"? If so, why? Are we so busy that we would choose a movie based on its running time?
The nifty thing about ChaCha (tagline: ur mobile bff) is it isn't mobile-only. You can visit the website to query the types of questions submitted and read the responses. Following, are some of the more interesting queries about "Angels and Demons":
