39m Americans made a purchase via mobile last year: stats
Mobile commerce has been a topic of great interest for marketers and businesses in the past several years.
And for good reason: with more and more consumers carrying increasingly sophisticated mobile devices with them everywhere they go, the potential to drive commerce in ways never before possible is fast becoming a reality.
There are numerous challenges, of course. The mobile device and OS landscape is highly fragmented, there are numerous security concerns and performance is absolutely crucial.
Is your mobile app better than your website?
The apps versus mobile websites debate isn't going away any time soon.
It's not an either-or proposition, and companies that get too focused on picking a winner may lose sight of more interesting and important subjects that apps and the mobile web have created.
Three keys to maximizing mobile conversions
With smartphone penetration rates surging around the world, it's no surprise that more and more companies are deciding that their mobile strategies need to the development of a web experience specifically for mobiles.
Developing a mobile website can be an important first step in capitalizing on the mobile opportunity, but simply launching a mobile website obviously isn't enough. As with websites in general, most businesses want their mobile websites to drive action or, in other words, convert.
Native apps versus mobile websites: three simple rules
Should you build a native app or a mobile website? The answer depends on who you ask, and there's a very good chance that the person you ask will have very strong feelings one way or the other.
Yes, the native versus web debate is still alive and well, and those on both sides are still ready to throw down over their beliefs.
Last minute shoppers to flock to mobile this year: Google
The holidays are nearing, and even though we all know that they'll be here sooner than later, many of us will procrastinate and wait until the last minute before we burst into a frantic last minute shopping drive.
Fortunately, rushing to buy gifts at the last minute isn't as difficult as it used to be thanks to the smartphone.
With one in hand, it's possible to remain relatively sane while zig-zagging around town looking for the most elusive of gifts -- the day before it's needed.
jQuery goes mobile
With more and more individuals accessing the web through mobile devices, publishers will increasingly find that they need to offer satisfactory mobile browsing experiences to attract and retain visitors to their websites.
For publishers using the jQuery JavaScript library, that may get a little easier thanks to the jQuery Mobile Project, which was announced last week.
Mobile commerce to grow to $119bn by 2015: report
After years and years of premature predictions of varying kinds about the mobile market, it's clear that mobile is starting to realize the potential just about everyone knew it had. From the billions of mobile subscribers around the world to the more than one billion apps that have been downloaded via Apple's App Store, mobile is legitimately big.
According to ABI Research, mobile is going to get a lot bigger in the ecommerce market. The research firm is predicting that in 2015, $119bn worth of goods and services will be purchased via a mobile phone.
Mobile web experience letting users down: report
After years of too much hype, it's safe to say that the mobile internet is here. Sure, a lot of the activity is taking place in closed gardens (App Store, cough). But thanks to the wide availability of internet-enabled handsets, the rise of smartphones and 3G networks, more and more people are accessing websites through their mobiles.
Unfortunately, access and demand haven't yet produced the ideal mobile web experience. In fact, according to a recent study conducted by Gomez, Inc., in the past year two out of three mobile users have run into problems while trying to access websites on their mobiles.
What does the Telegraph do better than the Guardian or the Times?
Many of the big newspapers have launched sites specifically for mobile users, Graham Charlton has recently reviewed several of them here. But are duplicate sites really the way to go? How do you work out what to include? Above all, what happens if after all your efforts a mobile user decides to access your standard site and gets a poor user experience there?
System Concepts has just tested the mobile and standard sites of three quality newspapers:The Times, The Telegraph and The Guardian when accessed using a mobile phone. Our results clearly highlighted some of the issues brand owners face in deciding their mobile strategy.
