Posts tagged with 'mobile'
Every part of the mobile supply chain is getting in on the mobile payments act. This is being driven not by technology, but by a shift in consumer behaviour.
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by Keith Brown
25 February 2011 09:13am
4 comments
For those of you who missed it (and with 20,000 people registering for it I’m not sure who that may be) Hubspot’s Dan Zarrella’s “The Science of Email Marketing” was a reminder that testing and optimization are a core best practice which will ultimately drive the success of any email initiative.
Not that the webinar was focused on testing. Instead, takeaways were presented with the caveat “this may or may not be the case for you” ... which is another way of saying “test it and see what happens.”
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by John Gibb
15 February 2011 18:34pm
9 comments
73% of companies are planning an investment in mobile channels in 2011, with almost half planning to move into mobile commerce.
Econsultancy's Customer Engagement Report, which we produced in association with cScape, has some interesting findings on companies' use of mobile.
It seems that, as well as losing their fear of social media, more firms are coming round to the value of mobile.
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by Graham Charlton
26 January 2011 12:22pm
7 comments
Budget hotel brand Premier Inn launched a mobile booking app last week, which is available on iPhone, Android, Nokia and BlackBerry devices.
I interviewed Steve Conway, Head of Marketing at Premier Inn, about the company's new mobile apps and its approach to online marketing.
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by Graham Charlton
19 January 2011 10:57am
4 comments
Online travel agency ebookers.com launched a mobile website this week, which allows customers to browse and book flights and hotels from their phones.
The company claims to be the first online travel firm to offer this functionality via mobile (and I can't think of any others), but does ebookers provide a good user experience on mobile?
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by Graham Charlton
14 January 2011 10:24am
2 comments
While mobile commerce remains a minority activity, it is experiencing strong growth, with 8% of online shoppers making a purchase from their phones this Christmas, up from just 2% last year.
This statistic comes from a survey of 10,000 shoppers by ForeSee Results, which also looks at popular mobile activities, and how customers rate mobile user experience.
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by Graham Charlton
10 January 2011 10:53am
1 comment
UK retailers experienced a surge in visits from mobile phones over the Christmas period, with traffic increasing by up to 100% between December 24 and 27.
Various surveys before Christmas predicted a growth in the use of mobile for shopping, and early stats from Usablenet and Adfonic suggest that these were correct.
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by Graham Charlton
06 January 2011 10:47am
2 comments
It's been a busy year for site reviews, with several high profile e-commerce and mobile launches from the likes of H&M, Selfridges, M&S and John Lewis.
I've compiled the 33 website and mobile site reviews from 2010...
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by Graham Charlton
24 December 2010 09:45am
4 comments
Yes, it’s that time of the year again: time for the lists and discussions
about the best of 2010 and what’s ahead in 2011. I’m keeping my first
list simple by trying to answer just one question: What are the ad units/ad
platforms to watch out for in 2011?
Hint: None of them involve users accessing the web via desktop or laptop.
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by Tameka Kee
16 December 2010 17:49pm
8 comments
During the .com boom, there was a lot of debate and discussion around 'push' versus 'pull'. In the eyes of some, services that were able to successfully anticipate what data users would want or need and push it to them were set to would dominate the nascent information economy.
Yet arguably the most successful company to emerge from the rubble of the bubble is a company built on pull: Google.
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by Patricio Robles
09 December 2010 13:02pm
2 comments
