Mobile email is big, and getting bigger. By 2015, more US internet users will access the web
through mobile devices than through PCs.
The mobile email numbers are even more indicative of a seismic shift in
web behavior. comScore
found that while web-based email declined significantly throughout 2010, mobile
email surged 36% from the prior year.
As consumers are increasingly browsing, shopping, and
interacting with brands on the go, mobile commerce presents a powerful
According to figures released today, Android has doubled its market share of worldwide smartphone sales in Q3 of 2011.
The stats from Gartner show quite astonishing growth, as 52.5% of all smartphones sold in this period were built on the Android OS, up from just over 25% in the same period a year ago.
Adobe is expected to cease development of Flash Player for browsers on mobiles devices.
A blog post from the company outlined plans to focus on enabling Flash developers to package native apps with Adobe AIR for all major app stores.
Global advertising agency Publicis Groupe and mobile giant France Télécom-Orange have pledged to invest €150m in digital start-up projects across Europe.
The fund will provide seed capital and early-stage investment of up to €1m for fledgling companies, and later-stage financing for more established companies in France and Europe of up to €15m per project.
Blippar, the mobile augmented reality app, is being used by Waitrose for its 'School of Christmas Magic' campaign.
Ambarish Mitra, co-founder and CEO of Blippar, told us that the retailer’s ‘pause and blipp’ concept first aired during The X Factor and Downton Abbey this past Sunday.
The importance of smartphone technology to the UK shopper experience has been hard to ignore this past month with an abundance of mobile commerce data being added to our Internet Statistics Compendium.
Wearing a fedora, bespoke Hong Kong suit, and
shirts with “007” embroidered on the breast pocket, Tomi Ahonen stands out in a
A former Nokia executive, and almost certainly the
most prolific business writer to fixate on monetizing mobile technology, Tomi
has been writing about mobile marketing since 2002.
He has written the first
business book on 3G: m-Profits: Making Money from 3G Services,
more recently The Insiders Guide to Mobile.
Tomi explains why mobile marketers shouldn't obsess over apps, but start with the basics...
Some of the most interesting data to be added to the Europe edition of our Internet Statistics Compendium this month focuses on how children are using the internet across the continent.
As social networking becomes more commonplace among adults and mobile technologies give all users more opportunity to get online without computer access, how are children responding to increased connectivity and more pull factors to use digital services?
We’re living in a multi-platform retail environment and that’s a great thing for marketers, mostly.
On the one hand, there’s a wide variety of ways to interact with people and drive sales. If a potential customer doesn’t respond positively to emails, they may be more willing to connect with your firm on Facebook, for example.
But the downside is that consumers have far higher expectations, particularly of the bigger brands. If you aren’t catering to their platform of choice, you risk frustrating them and devaluing your company.
Here are a few of the main platforms your customers may expect you to be actively using – and how you can meet their expectations.
Launched earlier this year, Linking Mobile aims to move the affiliate marketing model onto mobile.
I've been speaking to co-founder David Fieldhouse about the company and its plans, as well as the challenges of tracking affiliate sales via mobile.