Can the vaunted joint venture between the UK network operators get them back on top in the mobile advertising arms race?
There has be all manner of speculation and rumour circulating over the last week or so about how exactly Facebook is going to approach the whole 'location' issue after seemingly shutting down its Places and Deals sites.
But much of the evidence suggests Facebook is even more focused on location now that it has been to date.
As I've already suggested, the latest feature updates Facebook rolled out recently actually puts location in a more prominent position; right in front of every user, every time they post a status update. And Facebook has been very clear that 'check-in deals' won't be disappearing anytime soon either.
Rail company Eurostar today launched several mobile versions of its online booking service, complete with mobile tickets.
To cover all bases, Eurostar has launched a mobile optimised website, along with apps for both Android and iPhone.
Perhaps the most interesting feature though, is that it allows people to book journeys on the go and use their mobile as the ticket.
If I had the cash, I’d have bought Motorola just to sack
the marketing department that came up with the cringeworthy ‘Hello Moto’
line on their adverts.
I hope Google has this as the third action on its to-do list after ‘grab the patents’ and ‘make a bloatware-free android handset’.
QR codes have seemingly been around since the dawn of time, and, like the horror movie monster that just won’t die, they’re back for another grab at the marketer’s attention.
This article is the second in a series of extracts taken from Econsultancy's new Internet Marketing Strategy Briefing. The free-to-download report covers the most important online trends in digital marketing that we are witnessing.
Topics covered within the document include customer centricity, channel diversification, data, social media and content strategy.
This extract, written by Econsultancy's Research Manager, Aliya Zaidi, focuses on the more technical aspects in the continuing battle between mobile apps and mobile sites.
Expansion of our Internet Statistics Compendium within the last few months has now made it possible for us to separate out what was once the Asia-Pacific part of the compendium into two new parts.
We now have two respective documents devoted to the region, with one focused on Australia and New Zealand, and data from the remaining countries now being added to the Asia part.
This will not only make the job of curating statistics from this increasingly diverse region easier for our researchers, but it will also make finding country-specific information within each document more straightforward.
Nine out of 10 companies understand the importance of creating a joined up customer experience, which delights patrons and helps staff to maintain high standards.
That statistic comes from some research we did in association with Foviance last November. So how many of our 500+ survey respondents said they had achieved such a high level of integration? A mere 20 of them: just 4%. As such it is patently clear that there is a huge gap between where companies want to be, versus where they’re at.
Below, I have listed a few common hurdles in joining up business activities across channels. We’d especially love to hear about your own challenges. In fact we want to hear about them so much that we’ve created a £5,000+ prize package, which one lucky tweeter will win. See the bottom of this post for details on how to enter our competition.
So what are some of the biggest challenges in joining things up…?
Though the vast majority of companies see the importance of mobile trends, measurement is an issue, with just 24% measuring the value of mobile traffic.
This finding comes from our Quarterly Digital Intelligence Briefing, sponsored by Adobe, which looks at key trends affecting digital marketers.
900 businesses were surveyed for the report, and one key trend that emerged was measuring the value of the mobile channel.
Alterian has waded into the mobile web vs app debate with a nice, tube map-style infographic which takes the view that a mobile website is the way forward.
We've talked about the apps vs web debate on this blog for some time, and we tend to lean towards a mobile website, certainly as a first step into mobile commerce, but we also think there is plenty of room for both.
As Stefan Tornquist wrote in a recent post on the issue, there is a middle ground here, and apps still have a role in companies' retention strategies, if there is a compelling reason to download and use them.