Posts tagged with 'mobile'
As television audiences shrink, the networks are suddenly very interested in partnerships that bridge the digital divide. That might help explain why a big brand like Bravo TV would announce a partnership with a tiny startup like Foursquare today. And it might just work.
Starting this week, Foursquare will start awarding its users with badges that have Bravo themes when they visit over 500 locations associated with the network. The announcement is just one of many partnerships Foursquare has been quickly announcing, and it is just the kind of thing that networks need to do if they want to connect their television audiences with digital and real world products.
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by Meghan Keane
01 February 2010 17:55pm
1 comment
This week Google has brought marketers one step closer to actually tapping into the holy grail of local, mobile advertising with the simple addition of a hot link. Starting Thursday, Google search ads can include click-to-call links.
The look and feel of the ads won't change much, but letting users click on search results gets them one step closer to spending money at those establishments, which is why local businesses are getting excited about mobile advertising.
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by Meghan Keane
29 January 2010 01:28am
1 comment
Apple's big announcement came and went this morning with more than a few surprises and disappointments (including a name that has made some women less than happy). But one unexpected announcement — a price point at less than half expected estimates — leaves a question unanswered. If the iPad only costs $499, is this
the end of the Kindle?
Apple is certainly gunning for Kindle territory. After presenting the odd juxtaposition of Steve Jobs standing in front of a Kindle today, the Apple founder took a jab aimed directly at the heart of Amazon's e-reader business.
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by Meghan Keane
27 January 2010 22:58pm
2 comments
57% of merchants see online fraud as the greatest threat to their business, while they expect to lose an average of 1.8% of their income to fraud.
This is one of the findings from Cybersource's 2010 UK Online Fraud Report, which surveys consumers and retailers about how fraud affects their business and shopping habits.
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by Graham Charlton
26 January 2010 13:42pm
3 comments
Italian fashion retailer Yoox.com runs online stores in Europe, North America and Japan, with a global average of 5.9m monthly unique visitors.
I recently came across the Yoox.com mobile site, which looks to be a good example of how to do mobile commerce. I've been taking a closer look at the site...
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by Graham Charlton
26 January 2010 12:10pm
0 comments
Location sensing within mobile devices is reaching a new phase of development and distribution. This new phase, now commercially available for augmented reality developers, delivers powerful local search solutions.
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by Tina Whitfield
25 January 2010 20:23pm
4 comments
Rob Jonas, who was Google’s director of strategic partnerships for Europe, recently left the company to join mobile advertising network InMobi and establish a London office.
I've been talking to Rob about his reasons for joining InMobi, and the mobile advertising market in Europe..,.
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by Graham Charlton
19 January 2010 11:44am
1 comment
Augmented Reality is used to intensify the truth, boost accuracy, supplement the concrete, and add-to the existent. It makes mobile local search better than ever before.
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by Tina Whitfield
15 January 2010 15:37pm
2 comments
Now it's a few weeks after Christmas, a few more stats on sales figures over the festive period have been released by various retailers and research firms.
Predictions for e-commerce sales were generally rosy in the run up to Christmas, and this seems to have been the case so far...
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by Graham Charlton
15 January 2010 09:34am
3 comments
Time Out London recently launched an iPhone app, which helps users locate nearby restaurants, gigs, art galleries and more.
I've been trying the app out to see how it compares to other local listings apps like Yelp and Qype Radar...
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by Graham Charlton
15 January 2010 09:05am
3 comments
