Mommy bloggers: FTC? What FTC?
When the FTC first announced that it was looking closely at blogs and social media, one of the groups that many thought would come under close scrutiny was mommy bloggers.
Flash forward to today. The FTC rules are in place but it's business as usual for mommy bloggers who get free product in exchange for product reviews on their blogs. That's according to a survey of 130 mommy bloggers conducted by Mom Central Consulting.
BlogHer '09 reveals the ugly side of social media
Social media can be a great tool but there's an ugly side. Because of the nature of social media, its commercialization has raised a number of issues around subjects like disclosure and integrity.
The reality is that paying to play is an easy and effective way for brands to get into the social media game. The downsides of this were demonstrated quite well at this year's BlogHer conference.
