Multichannel boosts email: new report
It's an exciting time for the email marketing industry, and no matter what Mark Zuckerberg says, the end is certainly not nigh, according to new research published this week from Econsultancy.
According to Econsultancy's 2012 Email Marketing Platforms Buyer's Guide, the UK email marketing industry grew by an estimated 15.5% last year to a value of £388 million by the end of 2011.
The research highlights that the rise of cross-channel marketing is helping to fuel growth in the email marketing industry. Rather than operating in its own silo, email is now seen as an essential component of a wider campaign. Thanks to the rise of mobile, email is now everywhere, accessible anywhere, at any time and at any location.
Beauty companies embrace social, but love traditional channels too
Is the future of marketing social? Few today would argue that social media marketing is going away any time soon, and the most bullish suggest that social is going to increasingly displace traditional marketing spend.
But are the bulls right? If a new study is any indication, not exactly.
2012: The trends every marketer should be aware of
As the countdown to 2012 speeds up, it's time for some predictions.
Here are five things brands will be devoting their time and budget to next year, including driving cross channel sales, multichannel attribution, and mobile marketing.
Customer service is all important for retailers: survey
Consumers believe customer service is the most important area for retailers to focus on, rating it higher than product quality and low prices.
Almost three quarters of consumers would recommend a retail brand based on a good customer experience.
With the help of TolunaQuick, we surveyed 5,000 UK consumers in September as part of our research for the Econsultancy / Foviance Multichannel Customer Experience Report.
Here are some of the findings from the retail section of the consumer survey report.
Yahoo attracts 1m visitors with multichannel Twilight campaign
Yahoo has attracted 1m visitors to its website as part of a promotion for The Twilight Saga's Breaking Dawn episode.
The multichannel campaign ran in partnership with Summit Entertainment, featuring a week of exclusive content, ads, promotions and a sweepstake to win a new Volvo. This culminated in a live stream of the red carpet at the film’s Los Angeles premiere on Yahoo Movies.
Boots tops multichannel retail report after huge rethink of customer care
Boots provides the best multichannel user experience, according to a new report, just a week after announcing a major overhaul in this area.
The retailer introduced a "massive shift” in the way it trains and rewards staff last week, with the focus moving from sales figures to customer care measures.
According to Webcredible's 2011 Multichannel Retail Report, Boots offered the best overall experience, followed by M&S, Debenhams and Waterstones in joint second place.
Multichannel customer experience: how mature is your organisation?
'Mature' companies have overcome technical and data challenges in their quest to deliver a compelling multichannel customer experience, while less mature organisations are neglecting customer service and staff empowerment while they struggle to catch up, according to new research published by Econsultancy and Foviance today.
The second annual Multichannel Customer Experience Report shows the extent to which organisations are committed to delivering an integrated experience in a world where the customer journey is becoming increasingly complex due to evolving technology and the proliferation of devices. The study, based on a survey of more than 650 companies and agencies, looks at what the most successful multichannel companies are doing differently to those who are struggling.
60+ key takeaways and soundbites from JUMP 2011
Last Wednesday more than 1,500 marketers descended on Old Billingsgate in London for JUMP, our annual multichannel-focused event.
By the end of the day the consensus was that we’d done a good job. In a nut that means two things:
- The speakers were great and shared the right kind of ideas and insight.
- The Wi-Fi worked.
I thought I’d share some of the key takeaways from JUMP.
Me, me, me! Are we being divas when it comes to getting joined up?
Last week Econsultancy hosted its very successful JUMP event, where I mingled with marketers and agencies to hear about the latest in multi-channel strategies and how to get all joined up.
The line-up was impressive, as was the quality of people, but there was a hint of diva in the air.
Now, don’t go jumping to conclusions. I know that speakers are generally going to say how innovative or wonderful they are. They would not have been asked to speak if they weren’t recognised as being forward thinking or experts in an area.
Let me explain what I mean …
10 great posts on multichannel marketing
In advance of tomorrow's JUMP conference, I've compiled some of the best multichannel-themed posts from the last 12 months.
