multichannel | Internet Marketing Blog

Digital Cream 2012: attribution hot topics

At Digital Cream London we hosted the attribution management roundtable where we were joined by marketers from some great brands.

The brief was to share experiences and to discuss the issues surrounding attribution and path to conversion analysis.

The day highlighted some consistent themes that are key to many industries and in the interest of continued learning and development among both brand peers and experts, it seemed like a useful idea to document the hot topics and to begin to answer them.

So with ‘Chatham House Rules’ firmly in mind, here we go...

by Seth Richardson 26 March 2012 09:25am 0 comments

How context is driving the future of web content management: new report

Despite volatile economic conditions and frugal marketing budgets, web content management (WCM) has experienced significant growth in the last few months. Vendors profiled in the recent Content Management Systems Buyer’s Guide are optimistic about the global WCM market which is estimated to be worth more than $1 billion.

by Monica Savut 20 February 2012 10:45am 0 comments

Multichannel boosts email: new report

It's an exciting time for the email marketing industry, and no matter what Mark Zuckerberg says, the end is certainly not nigh, according to new research published this week from Econsultancy.

According to Econsultancy's 2012 Email Marketing Platforms Buyer's Guide, the UK email marketing industry grew by an estimated 15.5% last year to a value of £388 million by the end of 2011.

The research highlights that the rise of cross-channel marketing is helping to fuel growth in the email marketing industry. Rather than operating in its own silo, email is now seen as an essential component of a wider campaign. Thanks to the rise of mobile, email is now everywhere, accessible anywhere, at any time and at any location.

by Aliya Zaidi 24 January 2012 13:36pm 0 comments

Beauty companies embrace social, but love traditional channels too

Is the future of marketing social? Few today would argue that social media marketing is going away any time soon, and the most bullish suggest that social is going to increasingly displace traditional marketing spend.

But are the bulls right? If a new study is any indication, not exactly.

by Patricio Robles 16 January 2012 20:58pm 1 comment

2012: The trends every marketer should be aware of

As the countdown to 2012 speeds up, it's time for some predictions.

Here are five things brands will be devoting their time and budget to next year, including driving cross channel sales, multichannel attribution, and mobile marketing.

by Sri Sharma 12 December 2011 09:40am 3 comments

Customer service is all important for retailers: survey

Consumers believe customer service is the most important area for retailers to focus on, rating it higher than product quality and low prices.

Almost three quarters of consumers would recommend a retail brand based on a good customer experience.

With the help of TolunaQuick, we surveyed 5,000 UK consumers in September as part of our research for the Econsultancy / Foviance Multichannel Customer Experience Report.

Here are some of the findings from the retail section of the consumer survey report.

by David Moth 28 November 2011 09:13am 0 comments

Yahoo attracts 1m visitors with multichannel Twilight campaign

Yahoo has attracted 1m visitors to its website as part of a promotion for The Twilight Saga's Breaking Dawn episode.

The multichannel campaign ran in partnership with Summit Entertainment, featuring a week of exclusive content, ads, promotions and a sweepstake to win a new Volvo. This culminated in a live stream of the red carpet at the film’s Los Angeles premiere on Yahoo Movies.

by David Moth 22 November 2011 11:00am 1 comment

Boots tops multichannel retail report after huge rethink of customer care

Boots provides the best multichannel user experience, according to a new report, just a week after announcing a major overhaul in this area.

The retailer introduced a "massive shift” in the way it trains and rewards staff last week, with the focus moving from sales figures to customer care measures.

According to Webcredible's 2011 Multichannel Retail Report, Boots offered the best overall experience, followed by M&S, Debenhams and Waterstones in joint second place.

by Vikki Chowney 15 November 2011 12:22pm 2 comments

Multichannel customer experience: how mature is your organisation?

'Mature' companies have overcome technical and data challenges in their quest to deliver a compelling multichannel customer experience, while less mature organisations are neglecting customer service and staff empowerment while they struggle to catch up, according to new research published by Econsultancy and Foviance today.

The second annual Multichannel Customer Experience Report shows the extent to which organisations are committed to delivering an integrated experience in a world where the customer journey is becoming increasingly complex due to evolving technology and the proliferation of devices. The study, based on a survey of more than 650 companies and agencies, looks at what the most successful multichannel companies are doing differently to those who are struggling.

by Linus Gregoriadis 04 November 2011 14:22pm 3 comments