Murdoch | Internet Marketing Blog

Web 2.0 and UK newspaper groups

On a scale of one to two point zero, how are the UK’s newspaper groups doing in terms of their adoption of Web 2.0 concepts, tools and approaches?

Ian Delaney, a UK journalist who blogs about Web 2.0 over at twopointouch.com, alerted me to a fine piece of analysis conducted by the BBC’s Robin Hammon, who has looked into this topic in some detail.

by Chris Lake 11 August 2006 10:50am 1 comment

Viacom fancies coy Bebo, and with good reason

This week’s Bebo acquisition rumour comes in the shape of Viacom, the also-rans in the MySpace courtship battle. With Bebo in no rush to sell, we don’t anticipate this latest industry gossip will become a reality anytime soon.

It is plainly obvious that Big Media Companies are now scrambling all of their M&A jets in search of social networking sites to buy. This was previously something that seemed a little bit like bandwagon jumping a few months ago, but now there is a real reason for it.

by Chris Lake 08 August 2006 12:44pm 1 comment

Technorati boss gives blogging tips

Technorati founder David L. Sifry has provided some tips for bloggers aiming to crack the search engine’s Top 100 list.

The Wired article also includes pointers from MySpace Hacks’ Matthew Price on how to increase your traffic on the community site.

by Richard Maven 01 August 2006 11:59am 1 comment

YouTube overtakes Myspace

YouTube has overtaken Myspace and risen to the top of the community website league, according to new research.

The study, compiled by internet analysts Alexa and covered in The Guardian, shows that the video-sharing portal has taken a 3.9% share of global internet visits a day, compared with 3.35% for News Corp’s social networking site.

by Richard Maven 01 August 2006 11:56am 1 comment

Bebo weighs into online music war

Bebo has added to a big week for the online music sector with the launch of a free music uploading service .

Dubbed 'Bebo Bands', the service is being seen as a challenge to the social networking site’s rival Myspace, which has emerged as a big player in the web music space.

by Richard Maven 31 July 2006 13:45pm 0 comments

Digital Bites - A Week In The Video Downloads Sector

LOVEFiLM's Craig Sullivan provides a weekly overview of the key news stories to emerge this week in the online video sector...

by Chris Lake 27 July 2006 14:03pm 0 comments

Craig's digital video roundup

Here's LOVEFiLM's Craig Sullivan's weekly digest of the key news affecting the digital media sector.

by Chris Lake 26 July 2006 11:43am 0 comments

What digital giants can learn from Greek mythology

Microsoft’s choice of Argo as the development name for its eagerly awaited digital media player has got us thinking about how other mighty digital brands might (or might not) want to draw on Greek mythology for inspiration.

by Linus Gregoriadis 25 July 2006 14:07pm 0 comments

Sky launches broadband, triple play services

BSkyB has announced plans to roll out a broadband service, to be bundled alongside its pay-TV and newly relaunched ‘Sky Talk’ telephone service. Triple play, baby!

by Chris Lake 18 July 2006 11:53am 0 comments

Myspace overtakes Yahoo and Google

MySpace.com has overtaken the likes of Yahoo and Google to become the most visited site in the US, according to a new survey.

Measurement firm Hitwise said MySpace.com had the most visits by US surfers in the week to July 8, thanks to a 132% rise in traffic in the previous year.

by Richard Maven 12 July 2006 14:46pm 1 comment