Posts tagged with 'Net Promoter'
Net Promoter is to add social media measurement to its existing customer loyalty metrics, launching a new product called SparkScore that takes mentions of a brand on Facebook, Twitter and other channels into consideration.
Parent company Satmetrix confirmed last night that SparkScore will assign a numerical value to a brand using a similar methodology to Net Promoter.
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by Vikki Chowney
03 February 2012 14:14pm
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