Posts tagged with 'Net Promoter'

Net Promoter launches social measurement, but will it be valuable?

Net Promoter is to add social media measurement to its existing customer loyalty metrics, launching a new product called SparkScore that takes mentions of a brand on Facebook, Twitter and other channels into consideration.

Parent company Satmetrix confirmed last night that SparkScore will assign a numerical value to a brand using a similar methodology to Net Promoter.

Read more...

by Vikki Chowney 03 February 2012 14:14pm 1 comment