Nielsen looks at social media and television
Television and social media are a match made in Hollywood. Sites like Facebook and Twitter are virtual watercoolers, and when something happens on television, you'll increasingly find that the conversation is taking place online.
This, for obvious reasons, creates numerous opportunities for the creators and distributors of television programming, and many television networks, producers and personalities are actively tapping into social media.
DSPs and real-time bidding: six trends to keep an eye on
Econsultancy’s Demand-Side Platforms (DSPs) Buyer’s Guide has been published this week, which contains a detailed analysis of how real-time bidding (RTB) and DSPs are revolutionising the online advertising sector.
Ten horrifying display ad placements
At a recent roundtable event I attended, a topic that came up briefly was that of the danger of using blind networks to advertise, as this can result in display ads appearing alongside content that can be contradictory - or even damaging - to the brand or product.
Although this wasn’t the topic of the table, which was focused primarily upon the convergence and optimisation of online advertising, it got me thinking about the examples I’ve seen floating around the internet where poor placement has resulted in a cringeworthy visual. (Judging by where the majority of these ads have been seen, advertising on news sites can be a risky business...)
By my own admission, some of the examples I’ve pulled out have been around for a bit, and all are terribly tongue-in-cheek. So consider this a warning: If easily offended, don’t read any further. For those who can appreciate a bit of black humour and can understand the importance of carefully planned and placed media, read on.
Eight cool social media infographics
Yesterday I noticed quite cool infographic being passed around online. Made by the guys at Trendstream, it maps social media access and involvement around the world.
I love infographics. I think they’re a smart, creative way of displaying data in a way that’s easy to understand and is engaging. I’ve also noticed that they seem to be becoming more common, permeating not only technical subjects, where they seem to have originated from, but other areas, such as mainstream media, design and of course, the internet.
So, inspired by the newest of social media infographics, I thought it might be useful to collect some of the better examples in one place as a source of inspiration and information. Links to the actual graphics are in the headline titles.
Q&A: Jay Stevens of the Rubicon Project on display advertising
The Rubicon Project helps publishers make more money from their display advertising inventory by optimising their use of ad networks. Founded two years ago, the company already has more than 1,500 premium customers, optimises more than 40 billion ads each month and reaches more than 500 million unique internet users.
The company's International Vice-President, Jay Stevens, (formerly MySpace's VP of European operations), shared his thoughts about trends in display advertising, the growth of ad networks and what this means for publishers.
What will Facebook's acquisition of FriendFeed mean for online reputation management?
Facebook is a little like Las Vegas. I don't mean that you get pulled in by what seem harmless little games at first, only to become dangerously addicted and then unable to leave the place.
The future of ad networks and display advertising
Research for Econsultancy's 2009 Online Advertising Networks Buyer's Guide published this month has shown there is plenty of innovation within the display advertising sector even if there are too many ad networks without a distinct USP fighting for market share.
Five simple tips for building, managing and monetising online communities
It's no surprise that social media sites continue to thrive. However, as Andrew Seel explained at Econsultancy's breakfast briefing this week, successfully building an online community entails more than just having a presence on such sites. Rather, it's about encouraging active engagement and collaboration with the brand to provide mutual value for the company and the customer alike.
Here, we explore some of the key points from Andrew's presentation ...
