Dumb move of the year: NLA to charge for newspaper web links
Newspapers are in trouble. Few dispute that. The question on the minds of industry participants and observers is simply: "How do we save them?"
In an effort to desperately find a new source of revenue for its members, the Newspaper Licensing Agency (NLA) is making a bone-headed move: charging PR agencies for links to newspaper websites that they send to clients.
It is nothing short of preposterous.
