newspapers | Internet Marketing Blog

The Daily Express gets a new look

The Daily Express, which bills itself as 'the world's greatest newspaper' has launched a new beta version of its website today with a new homepage layout.

Users are currently directed to the new version, while giving readers the option of using the original site, which provides an opportunity to compare the two...

by Graham Charlton 26 June 2009 10:42am 3 comments

Q&A: Craig Newmark, Founder of craigslist

In 1995, Craig Newmark started an email distribution list for events in the San Francisco Bay Area. It moved to the web in 1996. Today, the non-profit company's classifieds community - craigslist, in case you hadn't guessed - is available in over 500 cities around the world.

We briefly caught up with Craig in advance of his appearance at next month's Traveling Geeks roundtables hosted by Econsultancy in London (other participants include Robert Scoble, Howard Rheingold and Susan Bratton). Here he answers a few questions on craigslist's history, Web 2.0 and dealing with customers.

by Patricio Robles 23 June 2009 17:47pm 1 comment

US ad spending drops 12% in Q1: report

Thanks to the 'Great Recession', few expected Q1 2009 to be a pretty quarter for ad spending in the world's most prolific advertising market, the United States.

Thanks to Nielsen (PDF), we now have some idea of the damage: a 12% year-over-decline. That amounts to a $3.8bn drop in the size of the total advertising pie.

by Patricio Robles 09 June 2009 09:06am 0 comments

Is the internet set to slay direct mail?

The list of industries that have been impacted greatly by the internet is a long one. The internet pretty much impacts everyone today.

From the newspaper industry to Hollywood, many industries had their own issues and the internet can't be blamed for all of the changes they've had to cope with. But it has played a significant role in forcing them to change faster than they would probably have liked.

by Patricio Robles 27 May 2009 17:38pm 0 comments

Missing the point in the debate about the future of journalism

The debate over the future of journalism is only getting more heated as some of the most storied newspaper companies sink deeper and deeper into financial distress.

Recently, there has been a noticeable shift in the debate: some are now calling for government intervention. And they're serious about it.

by Patricio Robles 18 May 2009 12:00pm 3 comments

The Telegraph pulls in 75,000 visitors a day from social media

The Telegraph's social media strategy seems to be paying dividends, as its website now receives 8% of its daily traffic from news aggregators like Digg and Reddit, as well as Twitter.

The newspaper's Head of Audience Development Julian Sambles revealed this figure to Malcolm Coles on his blog, and based on the Telegraph's 28m uniques in March, this equates to around 75,000 visitors per day from social media.

by Graham Charlton 11 May 2009 13:19pm 4 comments

A digital studio dies

There are a lot of good reasons to believe that the internet is the future of the content business. From the woes of the traditional media to the evident power of internet distribution, I think it's hard to argue that the internet isn't going to play a prominent role in the future of content. It already is.

But that doesn't mean that online content is easy.

by Patricio Robles 08 May 2009 10:40am 2 comments

Which UK newspapers have mobile sites?

I've reviewed the mobile sites of The Guardian and FT.com recently, and both are excellent examples of how newspapers can make their content accessible for mobile users, as well as creating more advertising opportunities.

With this in mind, I thought I'd see what all of the UK's national newspapers are doing with their mobile sites, how easy they are to find and access, and if they even have one...

by Graham Charlton 08 May 2009 09:30am 6 comments

Is the future of journalism the future?

With many proclaiming the death of print media and even online media reeling from recession, the future of journalism has never been more in question.

A lot of the discussion around the future of journalism has to do with business models and money. But is there more to the discussion of business models than how to generate revenue? Is it possible that the product of journalism needs to be reevaluated entirely?

by Patricio Robles 14 April 2009 15:12pm 2 comments

Is behavioral targeting breaking online publishers' business model?

The recession is hitting publishers hard. This is true online and offline as advertisers aren't limiting what gets put on the chopping block.

Many believe that the trackability and accountability will keep online publishers in good stead and despite declining online ad spend, it's easy as an online publisher to look at the woes of the newspaper industry and feel pretty confident about the future.

by Patricio Robles 07 April 2009 12:02pm 4 comments