Nike's interactive video campaign lacks personal touch
Wieden + Kennedy NY has launched Nike Jordan's newest shoe, the CP3.V, with a
180 degree interactive video.
The video puts you into the middle of a fast break, the most chaotic situation in basketball, and allows you control what goes on around you.
Quick Controls Chaos, created for the Nike Jordan brand, allows you to choose which angle you view the game by sliding your mouse across the screen. To capitalise on the chaos, you can click on any unusual action on the court to watch it played back in full.
Will Olympics sponsors make the most of social?
Billions are spent by global brands on sports sponsorship. Olympic sponsors will have to learn the lessons from last year's World Cup and make the most of social media to get value out of their sponsorship deals.
Facebook photo spammers target popular brands
Converse is a well-loved brand with a fantastic history. I remember buying my first pair of All-Stars like it was yesterday (it wasn’t).
The company has sold 800m pairs of All-Stars, to the likes of Joey Ramone, Kurt Cobain and Snoop Dogg.
As such it comes as no surprise to discover that the brand is popular on Facebook, although the scale of its popularity is somewhat jaw-dropping.
At the World Cup, official sponsors are losing the brand wars
Is the age of expensive brand sponsorship coming to an end? The World Cup starts today and the brands getting the most brandlift from the events are not the ones who signed expensive sponsorship contracts.
It's Pepsi and Nike who have achieved the most World Cup buzz so far. But Adidas and Coke are the ones forking over for sponsorships. In today's world of the digital brand ambush, it's getting harder to make the case for official sponsorships.
Shoe companies look for a slam dunk with digital experiences
As the internet's role in daily life, more and more companies that make
physical products are trying to find ways to develop online components
that make those physical products more attractive to consumers.
A great example of this has been seen in the toy industry, where a growing number of products include internet add-ons. Webkinz stuffed animals, for instance, come with an access code granting access to an online virtual world.
Tiger Woods: the end of athlete endorsements as we know them?
By now, you're probably familiar with Tigergate. Who isn't? The news
and gossip is plastered everywhere online. The paparazzi and celeb gossip press
couldn't have asked for a better Christmas present than the one they've
received with the scandal that has erupted around the world's first
billionaire athlete.
For those in the marketing world, everyone is waiting to see what will happen to Tiger, his brand and the brands of the companies that sponsor him. Will the public forgive him? Will his sponsors?
Is augmented reality a mobile killer app?
Augmented reality (AR) could be the killer app mobile marketers have been looking for.
What is AR? Simple: the superimposing of computer-generated images or text on an image of the real world, as taken by the camera of a mobile phone.
