Posts tagged with 'Nivea for Men'
Nivea for Men has revealed impressive results for a digital campaign aimed at engaging male consumers and driving awareness of its sponsorship deal with the England football team.
‘The Great Football Experiment’ generated 3.25m YouTube views, added more than 1,000 subscribers to the Nivea YouTube channel, created over 51,000 Facebook ‘likes’ and drove 200,000 visits to the Nivea website.
As part of the campaign the brand sponsored a Sunday League team for a season and created a range of viral digital content that was shared across YouTube, Facebook, the brand’s website and a wide range of online publications.
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by David Moth
11 April 2012 10:00am
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