Posts tagged with 'one-click payments'

Are mobile checkouts simple enough to capture repeat shoppers?

While mobile commerce is growing, one area for improvement is the checkout process. Sometimes it's just too much hassle to pay by mobile.

However, while other devices are better for browsing a range of products before making a considered purchase, a simple mobile checkout can be an effective method of capturing impulse and repeat shoppers.

To make the most of this opportunity m-commerce sites need to make the purchase journey as short as possible, and one way of doing this is by saving the customer’s credit card and delivery details so future purchase can be completed just by entering a username and password.