Brands are finding new budgets for Facebook advertising
Search budgets have increased by 19% over last year, Facebook spend has doubled in the same period, and the money for Facebook campaigns isn't cannibalising other online budgets.
Three months in: the new Cap Code and online business
Anyone in the online marketing space from large, million-pound retail sites to a retired teacher who sells animal portraits are subject to new and changing regulations, updates and directives.
The responsibility to understand these new regulations now falls not just on those marketing online, you now just have to be online.
Changing communications for changing times
Arguably the most importance facet of the growth of social media and increasing personalisation of the web has been the resultant growth of the online audience.
Thanks to the increasing sophistication of both technology and user interfaces, it is significantly changing the nature of how audiences react online, not just in the younger generation, but also older users.
When retargeting turns into stalking
Online ad retargeting is a very powerful concept that, in the wrong hands, can not only infuriate your prospective customers but also threatens the entire cookie-fueled display advertising market.
We've all been the victim of this: you look at a pair of pink, fluffy handcuffs on BondageMaster.com and for the next three months, the very same handcuffs appear on almost every other site you visit. Spooky.
New Ad Serving Buyer’s Guide released
Econsultancy has this month published an updated version of the Ad Serving Buyer’s Guide, containing detailed information about the trends and issues affecting the online advertising sector as well as useful advice for those seeking a suitable ad serving supplier.
Agency - the new four letter word
Creative Mad Men - and women - have resisted the tsunami of data-driven interactive products in the marketplace. The creation of an idea has become a lot more complicated. It's time for everyone to wake up.
Why it's time to pay attention to HTML5
The Web is getting a makeover. HTML5, the not-yet-ratified update of digital media's standard language, is poised to become a game-changer for publishing, advertising, marketing, video, mobile platforms and search. The industry big guns: Google, Microsoft, Mozilla and Apple, are all over the new format. While it may not yet be the moment to convert to this yet-embryonic platform, it certainly is time for anyone doing business on the Web to get up to speed on what HTML5 is, and why it may soon be changing digital media, commerce, publishing and advertising.
Brands and the World Cup: who were the real winners and losers?
Spain has emerged as world champions and the excitement is over for another four years. 32 teams battled it out in South Africa for World Cup glory, but the game wasn’t just being played on the pitch; brands went head-to-head in a fiercely contested online marketing battle.
From betting and beer to travel to TVs, who were the real winners and losers?
Digital Fail: Rolling Stone lets its exclusive get scooped online
If you care at all about U.S. politics, chances are you've heard about the Rolling Stone profile of General Stanley McChrystal that could cost the commander of U.S. forces in Afghanistan his job.
The magazine sent copies of of its explosive interview with the general to other news outlets yesterday. But it didn't put the story online until today, leaving precious hours for other websites to discuss and reprint the story in its entirety. There are arguments to be made for preserving print. And then there's shooting your page views in the foot.
Study: Opt-in regulation decreases ad effectiveness by 65%
As Congress mulls a recently proposed online privacy bill draft, advertisers and privacy advocates are making the case for their competing interests on the matter. But a new study from two marketing professors argues that any privacy regulation will negatively effect the utility of online advertising.
According to the study, called "Privacy Regulation and Online Advertising," forcing users to opt-in to online tracking can have a negative effect on advertising efforts — reducing effectiveness by 65%.
