Internet is indispensable when it comes to local shopping
If 97 percent qualifies as "everyone" (and it very nearly does), then everyone is using the web to enhance local shopping. Among consumers surveyed in a study conducted by BIA/Kelsey and ConStat, 90 percent of users use search engines; 48 percent use Internet Yellow Pages; 24 percent use vertical sites, and 42 percent use comparison shopping sites.
Holiday shopping forecast 2009: a lot like 2008, with more coupons
Many believe that the worst is behind us but a key economic indicator is still a few short months away. Will Santa deliver strong retail sales this holiday season or will the holidays serve as a reminder that times are still tough for consumers?
According to the RetailMeNot's Second Annual Benchmark Survey on Consumer Coupon Behavior conducted by HarrisInteractive, Holiday Shopping 2009 will look a lot like Holiday Shopping 2008.
Consumers heart online coupons
With all of the talk about social media and Marketing 2.0, it's easy to overlook less exciting marketing tools. Like coupons.
But make no mistake about it: coupons are in vogue as consumers look for every opportunity to save money. That means business is good for players in the online coupon industry.
