Posts tagged with 'Online video strategy'

Four useful KPIs for online video strategies

Consumers expect to be able to access video content as part of their online experience, but websites have to make sure the content fulfils some sort of objective.

It’s no good creating video content for your site without first coming up with a strategy and measuring its performance over time.

Our Online Video Best Practice Guide covers all you need to know about what's happening in online video, including best practice tips, platforms and techniques.

Here we summarise the section that looks at four key performance indicators that make for decent overall objectives...